By improving their English, 'upgrading' their dressing style and developing a deeper understanding of the lives of their upmarket customers, they strategise to climb the middle-class ladder. Their lean, muscular bodies—which Bollywood has set the tone for are crucial to this. Diverging from an older masculine ideal represented by pehlwani wrestlers, these bodies not only communicate (sexual) attractiveness, but also professionalism, control and even cosmopolitanism. With the gym aspiring to be a safe space for women, trainers must also find a way to break with the toxic masculinity that dominates life outside.