Pierre-Yves Donzé is Professor of Business History at Osaka University, Japan. He is a leading authority on the history of luxury brands, with several books and many papers to his name. His emphasis on how these brands evolved in Asia makes his work particularly versatile. Rika Fujioka is Professor at the Faculty of Business and Commerce at Kansai University, Japan. She teaches and publishes widely on globalization and the history of global commerce.

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• 1. Introduction.- 2. The birth of luxury big business: LVMH, Richemont and Kering.- 3. Italian luxury goods industry on the move: SMEs and global value chains .- 4. Luxury brand outsiders: understanding the success of British and American Luxury Brands.- 5. Champagne, between Terroir and Luxury(1945–2014) .- 6. Christian Dior-New York: French Fashion in the Luxury US Market.- 7. The democratisation of luxury and the expansion of the Japanese market, 1960–2010.- 8. How Duty-Free Shops and Department Stores Expanded the Luxury Market in South Korea, 1980–2010.- 9. How to enter the Chinese luxury market? The example of Swatch Group.- 10. Crafting Time, Making Luxury: The Heritage System and Artisan Revival in the Swiss Watch Industry (1975–2015).- 11. Luxury brands and public museums: from anniversary exhibitions to co-branding.- 12. “Exclusively for the happy few”: Luxury hotels and globalisation: the emergence of a new sector(1980-2010)?.- 13. The Survival Strategy of Japanese Kimono Industry.- 14. Conclusions.

Pierre-Yves Donzé is Professor of Business History at Osaka University, Japan. He is a leading authority on the history of luxury brands, with several books and many papers to his name. His emphasis on how these brands evolved in Asia makes his work particularly versatile. Rika Fujioka is Professor at the Faculty of Business and Commerce at Kansai University, Japan. She teaches and publishes widely on globalization and the history of global commerce.

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• 1. Introduction.- 2. The birth of luxury big business: LVMH, Richemont and Kering.- 3. Italian luxury goods industry on the move: SMEs and global value chains .- 4. Luxury brand outsiders: understanding the success of British and American Luxury Brands.- 5. Champagne, between Terroir and Luxury(1945–2014) .- 6. Christian Dior-New York: French Fashion in the Luxury US Market.- 7. The democratisation of luxury and the expansion of the Japanese market, 1960–2010.- 8. How Duty-Free Shops and Department Stores Expanded the Luxury Market in South Korea, 1980–2010.- 9. How to enter the Chinese luxury market? The example of Swatch Group.- 10. Crafting Time, Making Luxury: The Heritage System and Artisan Revival in the Swiss Watch Industry (1975–2015).- 11. Luxury brands and public museums: from anniversary exhibitions to co-branding.- 12. “Exclusively for the happy few”: Luxury hotels and globalisation: the emergence of a new sector(1980-2010)?.- 13. The Survival Strategy of Japanese Kimono Industry.- 14. Conclusions.

Pierre-Yves Donzé is Professor of Business History at Osaka University, Japan. He is a leading authority on the history of luxury brands, with several books and many papers to his name. His emphasis on how these brands evolved in Asia makes his work particularly versatile. Rika Fujioka is Professor at the Faculty of Business and Commerce at Kansai University, Japan. She teaches and publishes widely on globalization and the history of global commerce.

Select Guide Rating

• 1. Introduction.- 2. The birth of luxury big business: LVMH, Richemont and Kering.- 3. Italian luxury goods industry on the move: SMEs and global value chains .- 4. Luxury brand outsiders: understanding the success of British and American Luxury Brands.- 5. Champagne, between Terroir and Luxury(1945–2014) .- 6. Christian Dior-New York: French Fashion in the Luxury US Market.- 7. The democratisation of luxury and the expansion of the Japanese market, 1960–2010.- 8. How Duty-Free Shops and Department Stores Expanded the Luxury Market in South Korea, 1980–2010.- 9. How to enter the Chinese luxury market? The example of Swatch Group.- 10. Crafting Time, Making Luxury: The Heritage System and Artisan Revival in the Swiss Watch Industry (1975–2015).- 11. Luxury brands and public museums: from anniversary exhibitions to co-branding.- 12. “Exclusively for the happy few”: Luxury hotels and globalisation: the emergence of a new sector(1980-2010)?.- 13. The Survival Strategy of Japanese Kimono Industry.- 14. Conclusions.