HUMANE ENTREPRENEURSHIP: CREATING A NEW ECONOMY, VENTURE BY VENTURE

This treatise defines humane to mean that which is natural to human beings. It then suggests that much of the economic activity and many of the structures of modern business are inhumane. In response to this possibility, the book examines the nature of the humane in society and business and reviews the literature, beliefs, and standards of human behavior that would lead to the growth of a truly humane economy. Questions are raised about the virtue of current structure and practice. A strikingly positive proposition underlies the critique: new entrepreneurial ventures are by their nature humane. The way to make the economy and the practice of business more humane is not to encourage a routinized script of business ethics but instead to permit entrepreneurs to follow their desire to create and to build. This desire is natural to human beings and therefore deeply humane.