Understanding the Role of Business Analytics
Jochen Wirtz, Jeevan Jyoti, Hardeep Chahal
1 367 kr
1 459 kr
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The book includes empirical research papers and case studies embracing human capital, relational capital and structural capital in context to services and manufacturing sectors. It will highlight on the sustainable business practices manifested in the work culture, values and beliefs in context to rural regions. From a learning and managerial perspective, the book will identify effective business practices in varied service and manufacturing sectors significant for sustaining business performance and competitive advantage.