Yu ZHANG got her PhD degree from the Department of English at Hong Kong Baptist University in 2020. For her PhD degree, she studied discourse analysis in the context of online health communication. She currently holds a teaching position in the School of Foreign Studies at Beijing Information Science and Technology University. Her work has been published as articles in academic journals such as Health Communication, Applied Linguistics Review, Discourse and Communication, Chinese Journal of Communication, Communication & Medicine, and Journal of Foreign Languages (“外国语”). Her major research interest is discourse studies in the context of health communication.

• Chapter 1. Introduction.- Chapter 2. Online Space for Health Communication and the China Context.- Chapter 3. Affective Practice and A Poststructuralist Perspective.- Chapter 4. Discourse Practice in Health Communication.- Chapter 5. Research Sites and OMC Texts.- Chapter 6. Emotional and Empathic Discursive Acts.- Chapter 7. From Affective Discursive Acts to Affective Interaction.- Chapter 8. Discursive Positionings: Bucking the Traditional Roles.- Chapter 9. Dynamic Power Relations Informed by Discursive Positionings.- Chapter 10. Concluding Remarks.

Yu ZHANG got her PhD degree from the Department of English at Hong Kong Baptist University in 2020. For her PhD degree, she studied discourse analysis in the context of online health communication. She currently holds a teaching position in the School of Foreign Studies at Beijing Information Science and Technology University. Her work has been published as articles in academic journals such as Health Communication, Applied Linguistics Review, Discourse and Communication, Chinese Journal of Communication, Communication & Medicine, and Journal of Foreign Languages (“外国语”). Her major research interest is discourse studies in the context of health communication.

• Chapter 1. Introduction.- Chapter 2. Online Space for Health Communication and the China Context.- Chapter 3. Affective Practice and A Poststructuralist Perspective.- Chapter 4. Discourse Practice in Health Communication.- Chapter 5. Research Sites and OMC Texts.- Chapter 6. Emotional and Empathic Discursive Acts.- Chapter 7. From Affective Discursive Acts to Affective Interaction.- Chapter 8. Discursive Positionings: Bucking the Traditional Roles.- Chapter 9. Dynamic Power Relations Informed by Discursive Positionings.- Chapter 10. Concluding Remarks.

Yu ZHANG got her PhD degree from the Department of English at Hong Kong Baptist University in 2020. For her PhD degree, she studied discourse analysis in the context of online health communication. She currently holds a teaching position in the School of Foreign Studies at Beijing Information Science and Technology University. Her work has been published as articles in academic journals such as Health Communication, Applied Linguistics Review, Discourse and Communication, Chinese Journal of Communication, Communication & Medicine, and Journal of Foreign Languages (“外国语”). Her major research interest is discourse studies in the context of health communication.

• Chapter 1. Introduction.- Chapter 2. Online Space for Health Communication and the China Context.- Chapter 3. Affective Practice and A Poststructuralist Perspective.- Chapter 4. Discourse Practice in Health Communication.- Chapter 5. Research Sites and OMC Texts.- Chapter 6. Emotional and Empathic Discursive Acts.- Chapter 7. From Affective Discursive Acts to Affective Interaction.- Chapter 8. Discursive Positionings: Bucking the Traditional Roles.- Chapter 9. Dynamic Power Relations Informed by Discursive Positionings.- Chapter 10. Concluding Remarks.