Character Merchandising

Vandana Mahalwar is currently Assistant Professor at the Campus Law Centre, Faculty of Law, University of Delhi, India, and has been teaching IP laws. Prior to joining University of Delhi, she was Assistant Professor at The Indian Law Institute, New Delhi. She holds a B.A.L., LL.B. (Gold Medal) and LL.M. (Gold Medal) from Maharshi Dayanand University, Rohtak, India; and obtained her PhD in Intellectual Property laws from National Law University (NLU) Delhi. Her research primarily focuses on issues pertaining to access to knowledge, right of publicity, character merchandising, viz-a-viz IP laws. She has been a Fulbright Postdoctoral Fellow in 2019-2020 at Duke Law School, U.S.A, where she worked on “Access to Knowledge Under International Copyright Law”. Dr. Mahalwar has edited a book titled “Copyright Law in the Digital World: Challenges and Opportunities” (Springer Singapore, 2017). She has been a speaker on intellectual property issues on different occasions at prestigious universities including William S. Boyd School of Law, University of Nevada, Las Vegas and Miami Dade College – The School of Justice.

• Character Merchandising: Concept and Theory.- Copyright Protection for Characters.- Character Merchandising and the trademark protection.- Appropriation of Persona and the Right of Publicity.- Character Protection Around the World.- Conclusion.