Unpacking Micro-Influence within the Australian Creative Sectors

A Theoretical Framework for Understanding the Skills, Knowledge, and Capabilities of Micro-Influencers

AvLisa Harrison

Inbunden, Engelska, 2024

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Beskrivning

This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry.

Produktinformation

Utgivningsdatum:2024-10-01
Mått:148 x 210 x 18 mm
Vikt:428 g
Format:Inbunden
Språk:Engelska
Antal sidor:213
Upplaga:2024
Förlag:Springer Verlag, Singapore
ISBN:9789819759132

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Mer om författaren

Dr. Lisa Harrison is an expert in digital influence and micro-influencers within the creative industries. She has a Doctorate in Creative Industries from the Queensland University of Technology and over 25 years of practical experience. She is also currently a lecturer at Flinders University, and her research on micro-influencers is groundbreaking and serves as a guide for those aiming to excel in this field. In addition to her academic work, she has won several industry awards and is dedicated to fostering business excellence and academic growth.

Innehållsförteckning

Chapter 1: Introduction.- Chapter 2: Methodology.- Chapter 3: Literature Review.- Chapter 4: Understanding Micro-influencer Networks.- Chapter 5: Personal Attributes of Micro-Influencers.- Chapter 6: Content that Influences.- Chapter 7: Strategies for Attaining and Maintaining Micro-influence.- Chapter 8: Outcomes Generated.- Chapter 9: Professional Development Pathway.- Chapter 10: Conclusion and Future Outlook.