Zhang Chi, Associate Professor at Beijing  Institute of Fashion Technology. She received her Ph.D. in Design Theory and History from the School of Design, China Central Academy of Fine Arts. She also holds a master's degree in Curating Contemporary Design  from Kingston University,London,UK. She was awarded a full scholarship from the Sino-British  Fellowship Trust for the academic year 2011/2012. Her research primarily focuses on cultural exchange in design from a global perspective. Chi was participated in numerous national and provincial research projects, authored one monograph, translated one book, and published over 20 papers in Chinese and English in core Chinese journals, general journals, and international conferences.

• Chapter 1: Introduction.- Chapter: 2 the Westward Transmission of Chinese Tea Culture Driven by Business Interest.- Chapter 3" Extravagance and Flaunt:the Consumption and Localization of English Tea.- Chapter 4: Moving Towards Mass Consumption.- Chapter 5: Challenge and Integration: China' s Response to Western Market.- Chapter 6: Imitation and Innovation:The Rise of Tea-Related Industries in Britain.- Chapter 7: Hybridization and Blending:Transition from Scene Construction to Spatial Aesthetics.- Conclusion.

Zhang Chi, Associate Professor at Beijing  Institute of Fashion Technology. She received her Ph.D. in Design Theory and History from the School of Design, China Central Academy of Fine Arts. She also holds a master's degree in Curating Contemporary Design  from Kingston University,London,UK. She was awarded a full scholarship from the Sino-British  Fellowship Trust for the academic year 2011/2012. Her research primarily focuses on cultural exchange in design from a global perspective. Chi was participated in numerous national and provincial research projects, authored one monograph, translated one book, and published over 20 papers in Chinese and English in core Chinese journals, general journals, and international conferences.

• Chapter 1: Introduction.- Chapter: 2 the Westward Transmission of Chinese Tea Culture Driven by Business Interest.- Chapter 3" Extravagance and Flaunt:the Consumption and Localization of English Tea.- Chapter 4: Moving Towards Mass Consumption.- Chapter 5: Challenge and Integration: China' s Response to Western Market.- Chapter 6: Imitation and Innovation:The Rise of Tea-Related Industries in Britain.- Chapter 7: Hybridization and Blending:Transition from Scene Construction to Spatial Aesthetics.- Conclusion.