Teaching Sports Media

Welch Suggs is Associate Professor of Journalism and Associate Director of the Carmical Sports Media Institute at the University of Georgia, USA. He has served in both roles since 2012. He and colleagues developed an undergraduate certificate curriculum in sports media for Georgia’s College of Journalism and Mass Communication, with alumni now working for a range of media organizations including ESPN, the Washington Post, the PGA Tour, and numerous NFL, NBA, MLB and MLS teams. Suggs’ research includes work in both sports media and college athletics policy, and he is a past officer and head of AEJMC’s Sports Communication Interest Group. He is the author of A Place on the Team: The Triumph and Tragedy of Title IX and numerous peer-reviewed journal articles and chapters.Lauren Reichart Smith is Professor and the Director for research initiatives for the Center for Sports Communication and Social Impact at Rowan University, USA. Lauren's main research area lies in mediasport—the intersection between sports and mass media. Her research focuses on the effects of sports media on our emotions. She is the co-editor of Communication and Contradiction in the NCAA: An Unlevel Playing Field and numerous peer-reviewed journal articles and book chapters. Her work with the Center at Rowan focuses on the social impact of sports on local communities and industry partners. She is currently the Executive Director for the International Association of Communication and Sport.

The rapid rise of sports media programs has led to the need to develop useful curricula and innovative course design. Teaching Sports Media is the perfect response. Simultaneously engaging, practical, informed, and measured, this book provides sports media instructors with wide-ranging backgrounds the tools they need to succeed.

• IntroductionWelch Suggs (The University of Georgia) and Lauren Reichart Smith (Rowan University)Part I: Pedagogy1. Ethics and ProfessionalismNicole Kraft, The Ohio State University2. Online Course and Program DevelopmentBrian Moritz, St. Bonaventure University3. Accessible Sports MediaTammy Rae Matthews, St. Bonaventure UniversityPart II: Preparing Students for Fields and Industries4. Teaching Sports BroadcastingKevin Hull, University of South Carolina5. Beyond Media Relations: Sports-Relevant Public RelationsBetsy Emmons, University of Nebraska-Lincoln6. Teaching Sports Marketing to Media StudentsCandy Lee, Northwestern University7. Personal Branding in Sports Communication EducationCara Hawkins-Jedlicka, Washington State University8. Advice for Teaching EsportsKasey Doran, Rowan UniversityPart III: Finding Partners 9. Getting Students in the Game: Negotiating for Access for Experiential LearningWelch Suggs, University of Georgia10. Back in the Game: Reviving a Campus Newspaper Through a Sports Writing CourseNick Hirshon, William Paterson University11. Partnering with Local and National News OrganizationsSteve Fox, University of Massachusetts at AmherstPart IV: Teaching Ideas Bigger Than the Game12.Teaching Courageous Sports Conversations as They Intersect with Race, Gender, and ClassKaren M. Turner and Claire Smith, Temple University13.Teaching Sports, Media, and SocietyMichael Mirer, University of Wisconsin-MilwaukeePart V: Bonus: Practical Classroom Tips14. The Gym Bag: Tips for Assignments and Class Activities Welch Suggs, University of Georgia, and Lauren Reichart Smith, Rowan UniversityIndexAbout the EditorsAbout the Contributors