Name, Image, and Likeness in College Sports

A deep dive into how monetization has altered the traditional athlete-institution relationshipFew developments have transformed intercollegiate athletics as drastically as the creation of Name, Image, and Likeness (NIL) policies. In this book, the authors provide guidance for college athletics administrators, journalists, policymakers, and others who wish to understand the challenges and opportunities that NIL presents for higher education.In Name, Image, and Likeness in College Sports, the authors—an expert team of scholars specializing in racial equity, law, and policy—lay out the legal history of NIL, unpacking the landmark cases and policies that have shaped it. This legal analysis is combined with interviews with forty D1 athletes across eight sports, all from Power 4 Conferences, a year into the initial NIL change. The authors use these insights to offer crucial context and practical strategies for professionals who recruit, support, and advise athletes. In addition, the book shines a light on how new NIL policies pose equity threats for women, racially diverse student-athlete populations, and those at HBCUs and community colleges. Finally, the authors present a positive vision for what NIL policy could be and what college athletics departments should be prepared for in the years to come.Name, Image, and Likeness in College Sports will be indispensable for coaches, athletics administrators, NIL coordinators, student-athlete academic support professionals, and all others who work in the ever-changing field of college sports.