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5 produkter
5 produkter
E-bok
PDF, Engelska, 2005717 kr
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The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand management as a narrow marketing activity and this has resulted in weak brands. By contrast they argue for a holistic approach to branding with the brand at the centre of a value-based approach and the focal point of business strategy. They show how to develop brand strategy and brand engagement as part of a brand-centric organization.
Häftad, Engelska, 1993
1 071 kr
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In recent years there has been a tremendous upsurge of interest in manufac turing systems design and analysis. Large industrial companies have realized that their manufacturing facilities can be a source of tremendous opportunity if managed well or a huge corporate liability if managed poorly. In particular industrial managers have realized the potential of well designed and installed production planning and control systems. Manufacturing, in an environment of short product life cycles and increasing product diversity, looks to tech niques such as manufacturing resource planning, Just In Time (lIT) and total quality control among others to meet the challenge. Customers are demanding high quality products and very fast turn around on orders. Manufacturing personnel are aware of the lead time from receipt of order to delivery of completed orders at the customer's premises. It is clear that this production lead time is, for the majority of manufacturing firms, greatly in excess of the actual processing or manufacturing time. There are many reasons for this, among them poor coordination between the sales and manufacturing function. Some are within the control of the manufacturing function. Others are not.
Häftad, Tyska, 1939
805 kr
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Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfängen des Verlags von 1842 erschienen sind. Der Verlag stellt mit diesem Archiv Quellen für die historische wie auch die disziplingeschichtliche Forschung zur Verfügung, die jeweils im historischen Kontext betrachtet werden müssen. Dieser Titel erschien in der Zeit vor 1945 und wird daher in seiner zeittypischen politisch-ideologischen Ausrichtung vom Verlag nicht beworben.
E-bok
PDF, Tyska, 2013447 kr
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Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfängen des Verlags von 1842 erschienen sind. Der Verlag stellt mit diesem Archiv Quellen für die historische wie auch die disziplingeschichtliche Forschung zur Verfügung, die jeweils im historischen Kontext betrachtet werden müssen. Dieser Titel erschien in der Zeit vor 1945 und wird daher in seiner zeittypischen politisch-ideologischen Ausrichtung vom Verlag nicht beworben.
E-bok
PDF, Engelska, 20121 416 kr
Läs direkt efter köp
In recent years there has been a tremendous upsurge of interest in manufac turing systems design and analysis. Large industrial companies have realized that their manufacturing facilities can be a source of tremendous opportunity if managed well or a huge corporate liability if managed poorly. In particular industrial managers have realized the potential of well designed and installed production planning and control systems. Manufacturing, in an environment of short product life cycles and increasing product diversity, looks to tech niques such as manufacturing resource planning, Just In Time (lIT) and total quality control among others to meet the challenge. Customers are demanding high quality products and very fast turn around on orders. Manufacturing personnel are aware of the lead time from receipt of order to delivery of completed orders at the customer''s premises. It is clear that this production lead time is, for the majority of manufacturing firms, greatly in excess of the actual processing or manufacturing time. There are many reasons for this, among them poor coordination between the sales and manufacturing function. Some are within the control of the manufacturing function. Others are not.