At the end of the twentieth century, international business functioned in an environment dominated by the triad of economic power formed by the USA, Japan and the European Community. Multinational corporate strategies had to be formulated within the context of intense global competition between these three economic blocs. This book, first published in 1990, analyses the interplay between the trade policies adopted by the major powers and the competitive strategies of international corporations. With particular reference to trade relations between Canada and the USA, the effects of Japanese multinational dominance and the implications of European economic integration, this volume throws new light on the interaction between international business and government trade policies.

At the end of the twentieth century, international business functioned in an environment dominated by the triad of economic power formed by the USA, Japan and the European Community. Multinational corporate strategies had to be formulated within the context of intense global competition between these three economic blocs. This book, first published in 1990, analyses the interplay between the trade policies adopted by the major powers and the competitive strategies of international corporations. With particular reference to trade relations between Canada and the USA, the effects of Japanese multinational dominance and the implications of European economic integration, this volume throws new light on the interaction between international business and government trade policies.

The implications for future international strategy research and for international management practice are profound and will influence the next generation of scholars in international strategy as well as senior level managers. Corporate executives will continue to operate in a world that is far from flat and will use this volume as a reliable compass, in the form of powerful conceptual frameworks, to navigate uncharted territory in the global economy.

The Handbook presents a collection of 24 original research papers that should serve international strategy scholars and reflective MNE managers alike.

Contributors: L. Allen-Ford, C.G. Asmussen, G.R.G. Benito, J. Birkinshaw, P. Brugman, P. Buckley, J.P. Doh, A. Eapen, W.G. Egelhoff, T. Galvin, A.S. Gaur, N. Greidanus, B. Grogaard, B.L. Kedia, A. Kolk, R. Krishnan, J. Li, Y. Li, S.M. Lundan, H. Merchant, D. Mukherjee, R. Narula, N.G. Noorderhaven, J. Oetzel, L. Oxelheim, B. Petersen, J. Pinkse, S. Prashantham, T. Randoy, M. Rivera-Santos, C. Rufin, A.M. Rugman, G.D. Santangelo, D. Singh, A. Stonehill, D. Szyliowicz, R.L. Tung, A. Verbeke, L.S. Welch, J. Wolf, H.E. Yildiz, L. Zander, U. Zander

This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: 

At the end of the twentieth century, international business functioned in an environment dominated by the triad of economic power formed by the USA, Japan and the European Community. Multinational corporate strategies had to be formulated within the context of intense global competition between these three economic blocs. This book, first published in 1990, analyses the interplay between the trade policies adopted by the major powers and the competitive strategies of international corporations. With particular reference to trade relations between Canada and the USA, the effects of Japanese multinational dominance and the implications of European economic integration, this volume throws new light on the interaction between international business and government trade policies.

At the end of the twentieth century, international business functioned in an environment dominated by the triad of economic power formed by the USA, Japan and the European Community. Multinational corporate strategies had to be formulated within the context of intense global competition between these three economic blocs. This book, first published in 1990, analyses the interplay between the trade policies adopted by the major powers and the competitive strategies of international corporations. With particular reference to trade relations between Canada and the USA, the effects of Japanese multinational dominance and the implications of European economic integration, this volume throws new light on the interaction between international business and government trade policies.

The implications for future international strategy research and for international management practice are profound and will influence the next generation of scholars in international strategy as well as senior level managers. Corporate executives will continue to operate in a world that is far from flat and will use this volume as a reliable compass, in the form of powerful conceptual frameworks, to navigate uncharted territory in the global economy.

The Handbook presents a collection of 24 original research papers that should serve international strategy scholars and reflective MNE managers alike.

Contributors: L. Allen-Ford, C.G. Asmussen, G.R.G. Benito, J. Birkinshaw, P. Brugman, P. Buckley, J.P. Doh, A. Eapen, W.G. Egelhoff, T. Galvin, A.S. Gaur, N. Greidanus, B. Grogaard, B.L. Kedia, A. Kolk, R. Krishnan, J. Li, Y. Li, S.M. Lundan, H. Merchant, D. Mukherjee, R. Narula, N.G. Noorderhaven, J. Oetzel, L. Oxelheim, B. Petersen, J. Pinkse, S. Prashantham, T. Randoy, M. Rivera-Santos, C. Rufin, A.M. Rugman, G.D. Santangelo, D. Singh, A. Stonehill, D. Szyliowicz, R.L. Tung, A. Verbeke, L.S. Welch, J. Wolf, H.E. Yildiz, L. Zander, U. Zander

This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: