Alan Zimmerman – författare

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10 produkter

Business to Business Marketing Management
A Global Perspective
Av Alan Zimmerman, Jim Blythe m. fl.
Häftad, 2026
994 kr
Lägg i varukorg
Leveraging its distinctive global perspective on the business-to-business (B2B) marketing environment, the fifth edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today.All chapters have been updated …
Business to Business Marketing Management
A Global Perspective
Av Alan Zimmerman, Jim Blythe m. fl.
Inbunden, 2026
2578 kr
Lägg i varukorg
Leveraging its distinctive global perspective on the business-to-business (B2B) marketing environment, the fifth edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today.All chapters have been updated …
Business to Business Marketing Management
A Global Perspective
Av Nektarios Tzempelikos, Jim Blythe m. fl.
E-bok, 2026
1177 kr
Lägg i varukorg
Leveraging its distinctive global perspective on the business-to-business (B2B) marketing environment, the fifth edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today.All chapters have been updated …
Business to Business Marketing Management
A Global Perspective
Av Nektarios Tzempelikos, Jim Blythe m. fl.
E-bok, 2026
1177 kr
Lägg i varukorg
Leveraging its distinctive global perspective on the business-to-business (B2B) marketing environment, the fifth edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today.All chapters have been updated …
Protecting Your Intellectual Property Rights
Understanding the Role of Management, Governments, Consumers and Pirates
Av Peggy E Chaudhry, Alan Zimmerman
Inbunden, 2012
507 kr
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Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis. Overall, a wide range of industries agree that there is a severe problem with the global …
Protecting Your Intellectual Property Rights
Understanding the Role of Management, Governments, Consumers and Pirates
Av Alan Zimmerman, Peggy E Chaudhry
E-bok, 2012
660 kr
Lägg i varukorg
Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis. Overall, a wide range of industries agree that there is a severe problem with the global …
Protecting Your Intellectual Property Rights
Understanding the Role of Management, Governments, Consumers and Pirates
Av Peggy E Chaudhry, Alan Zimmerman
Häftad, 2015
507 kr
Lägg i varukorg
Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis. Overall, a wide range of industries agree that there is a severe problem with the global …
Economics of Counterfeit Trade
Governments, Consumers, Pirates and Intellectual Property Rights
Av Peggy E Chaudhry, Alan Zimmerman
Inbunden, 2009
1128 kr
Lägg i varukorg
The expansion of world trade has brought with it an explosive growth in counterfeit merchandise. Estimates put the world total for counterfeit products at about one half trillion dollars annually, although it is impossible to accurately determine the true size of the counterfeit market. What is …
Economics of Counterfeit Trade
Governments, Consumers, Pirates and Intellectual Property Rights
Av Alan Zimmerman, Peggy E Chaudhry
E-bok, 2009
1350 kr
Lägg i varukorg
The expansion of world trade has brought with it an explosive growth in counterfeit merchandise. Estimates put the world total for counterfeit products at about one half trillion dollars annually, although it is impossible to accurately determine the true size of the counterfeit market. What is …
Economics of Counterfeit Trade
Governments, Consumers, Pirates and Intellectual Property Rights
Av Peggy E Chaudhry, Alan Zimmerman
Häftad, 2010
1008 kr
Lägg i varukorg
The expansion of world trade has brought with it an explosive growth in counterfeit merchandise. Estimates put the world total for counterfeit products at about one half trillion dollars annually, although it is impossible to accurately determine the true size of the counterfeit market. What is …