Jim Blythe – författare
Visar alla böcker från författaren Jim Blythe. Handla med fri frakt och snabb leverans.
25 produkter
CIM Coursebook Marketing Essentials
Av Jim Blythe
Häftad, 2010
740 kr
Lägg i varukorg
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant …
Demarketing
Inbunden, 2013
2578 kr
Lägg i varukorg
We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease …
Demarketing
Häftad, 2013
844 kr
Lägg i varukorg
We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease …
Business to Business Marketing Management
A Global Perspective
Av Alan Zimmerman, Jim Blythe m. fl.
Häftad, 2026
994 kr
Lägg i varukorg
Leveraging its distinctive global perspective on the business-to-business (B2B) marketing environment, the fifth edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today.All chapters have been updated …
Business to Business Marketing Management
A Global Perspective
Av Alan Zimmerman, Jim Blythe m. fl.
Inbunden, 2026
2578 kr
Lägg i varukorg
Leveraging its distinctive global perspective on the business-to-business (B2B) marketing environment, the fifth edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today.All chapters have been updated …
Business to Business Marketing Management
A Global Perspective
Av Nektarios Tzempelikos, Jim Blythe m. fl.
E-bok, 2026
1177 kr
Lägg i varukorg
Leveraging its distinctive global perspective on the business-to-business (B2B) marketing environment, the fifth edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today.All chapters have been updated …
Business to Business Marketing Management
A Global Perspective
Av Nektarios Tzempelikos, Jim Blythe m. fl.
E-bok, 2026
1177 kr
Lägg i varukorg
Leveraging its distinctive global perspective on the business-to-business (B2B) marketing environment, the fifth edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today.All chapters have been updated …
Demarketing
E-bok, 2013
977 kr
Lägg i varukorg
We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease …
Demarketing
E-bok, 2013
977 kr
Lägg i varukorg
We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease …
CIM Coursebook Marketing Essentials
Av Jim Blythe
E-bok, 2012
874 kr
Lägg i varukorg
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with …
CIM Coursebook Marketing Essentials
Av Jim Blythe
E-bok, 2012
874 kr
Lägg i varukorg
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with …
CIM Coursebook Marketing Essentials
Av Jim Blythe
Inbunden, 2017
3147 kr
Lägg i varukorg
�Butterworth-Heinemann�s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant …
Essentials of Marketing
Häftad, 2023
874 kr
Lägg i varukorg
Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.' Dr. Julie Jones, Aberystwyth University ‘A very …
Marketing
Av Jim Blythe
Inbunden, 2006
1824 kr
Lägg i varukorg
The SAGE Course Companion on Marketing is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write …
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Av Jim Blythe
Inbunden, 2006
1347 kr
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Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic …
Key Concepts in Marketing
Av Jim Blythe
E-bok, 2009
537 kr
Lägg i varukorg
`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with …
Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Av Jim Blythe
E-bok, 2006
252 kr
Lägg i varukorg
Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic …
Principles and Practice of Marketing
Av Jim Blythe
Inbunden, 2013
3248 kr
Lägg i varukorg
When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, …
Principles and Practice of Marketing
Av Jim Blythe
Häftad, 2013
1297 kr
Lägg i varukorg
When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you're out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, …
Principles and Practice of Marketing
Av Jim Blythe
E-bok, 2013
940 kr
Lägg i varukorg
When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, …
Key Concepts in Marketing
Av Jim Blythe
Inbunden, 2009
2541 kr
Lägg i varukorg
`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you' - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with …
Key Concepts in Marketing
Av Jim Blythe
Häftad, 2009
1305 kr
Lägg i varukorg
`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you' - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with …
Financial Cryptography and Data Security
FC 2012 Workshops, USEC and WECSR 2012, Kralendijk, Bonaire, March 2, 2012, Revised Selected Papers
Av Jim Blythe
Häftad, 2012
523 kr
Lägg i varukorg
This book constitutes the thoroughly refereed post-conference proceedings of the workshop on Usable Security, USEC 2012, and the third Workshop on Ethics in Computer Security Research, WECSR 2012, held in conjunction with the 16th International Conference on Financial Cryptology and Data Security, …
Financial Cryptography and Data Security
FC 2012 Workshops, USEC and WECSR 2012, Kralendijk, Bonaire, March 2, 2012, Revised Selected Papers
Av Jim Blythe
E-bok, 2012
672 kr
Lägg i varukorg
This book constitutes the thoroughly refereed post-conference proceedings of the workshop on Usable Security, USEC 2012, and the third Workshop on Ethics in Computer Security Research, WECSR 2012, held in conjunction with the 16th International Conference on Financial Cryptology and Data Security, …
