Alejandro Parini - Böcker

Introducción al estudio del discurso digital en español offers an accessible introduction to the study of digital discourse analysis in Spanish. Written by an international group of scholars who are experts in the field, it presents readers with key topics in the area as well as an up-to-date illustrative overview of the dynamic and ever-evolving field of digital discourse analysis in Spanish. Across fourteen chapters, this comprehensive volume introduces readers to key notions, genres, contexts and theoretical approaches in the study of digital discourse analysis, as well as methodological and ethical issues when conducting research in this area. It explores key questions such as: What actions do people carry out through language in different social networks and for what purposes? What resources do they use to carry them out? And what impact do technological, social, and cultural factors have on shaping digital interactions? Chapters include a wealth of examples taken from online communication in Spanish from social media platforms such as Facebook, X (formerly Twitter), Instagram, WhatsApp, LinkedIn, and YouTube.This innovative introductory textbook will be of interest to undergraduate and graduate students and researchers of digital discourse analysis and Spanish linguistics.Introducción al estudio del discurso digital en español ofrece una introducción accesible al estudio del análisis del discurso digital en español. Escrito por un grupo internacional de académicos expertos en el área, expone temas centrales de estudio, así como un panorama actualizado e ilustrativo del análisis del discurso digital en español, un campo dinámico y en constante evolución.A lo largo de catorce capítulos, este amplio volumen presenta a los lectores nociones, géneros, contextos y enfoques teóricos centrales en el estudio del análisis del discurso digital, así como cuestiones metodológicas y éticas al realizar investigaciones en esta área. Responde a preguntas clave como: ¿Qué acciones realizan las personas a través del lenguaje en las diferentes redes sociales y con qué propósitos? ¿Qué recursos utilizan para llevarlas a cabo? ¿Y qué impacto tienen los factores tecnológicos, sociales y culturales en la configuración de las interacciones digitales? Los capítulos incluyen numerosos ejemplos tomados de la comunicación en línea en español, en plataformas de redes sociales como Facebook, Twitter (ahora X), Instagram, WhatsApp, TikTok y YouTube.Este innovador volumen introductorio será de interés para estudiantes de pregrado y posgrado e investigadores del análisis del discurso digital y la lingüística española.

Introducción al estudio del discurso digital en español offers an accessible introduction to the study of digital discourse analysis in Spanish. Written by an international group of scholars who are experts in the field, it presents readers with key topics in the area as well as an up-to-date illustrative overview of the dynamic and ever-evolving field of digital discourse analysis in Spanish. Across fourteen chapters, this comprehensive volume introduces readers to key notions, genres, contexts and theoretical approaches in the study of digital discourse analysis, as well as methodological and ethical issues when conducting research in this area. It explores key questions such as: What actions do people carry out through language in different social networks and for what purposes? What resources do they use to carry them out? And what impact do technological, social, and cultural factors have on shaping digital interactions? Chapters include a wealth of examples taken from online communication in Spanish from social media platforms such as Facebook, X (formerly Twitter), Instagram, WhatsApp, LinkedIn, and YouTube.This innovative introductory textbook will be of interest to undergraduate and graduate students and researchers of digital discourse analysis and Spanish linguistics.Introducción al estudio del discurso digital en español ofrece una introducción accesible al estudio del análisis del discurso digital en español. Escrito por un grupo internacional de académicos expertos en el área, expone temas centrales de estudio, así como un panorama actualizado e ilustrativo del análisis del discurso digital en español, un campo dinámico y en constante evolución.A lo largo de catorce capítulos, este amplio volumen presenta a los lectores nociones, géneros, contextos y enfoques teóricos centrales en el estudio del análisis del discurso digital, así como cuestiones metodológicas y éticas al realizar investigaciones en esta área. Responde a preguntas clave como: ¿Qué acciones realizan las personas a través del lenguaje en las diferentes redes sociales y con qué propósitos? ¿Qué recursos utilizan para llevarlas a cabo? ¿Y qué impacto tienen los factores tecnológicos, sociales y culturales en la configuración de las interacciones digitales? Los capítulos incluyen numerosos ejemplos tomados de la comunicación en línea en español, en plataformas de redes sociales como Facebook, Twitter (ahora X), Instagram, WhatsApp, TikTok y YouTube.Este innovador volumen introductorio será de interés para estudiantes de pregrado y posgrado e investigadores del análisis del discurso digital y la lingüística española.

This collection calls for greater attention to the need for a clearer understanding of the role of discourse in the process of placemaking in the digital age and the increasing hybridisation of physical and virtual worlds.The volume outlines a new conceptualisation of place in the time of smartphones, whose technological and social affordances evoke placemaking as a collaborative endeavour which allows users to create and maintain a sense of community around place as shareable or collective experience. Taken together, the chapters argue for a greater emphasis on the ways in which users employ discourse to manage this physical-virtual interface in digital interactions and in turn, produce “remixed” cultural practices that draw on diverse digital semiotic resources and reflect their everyday experiences of place and location. The book explores a wide range of topics and contexts which embody these dynamics, including livestreaming platforms, mourning in the digital age, e-service encounters, and Internet forums. While the overlay of physical and virtual information on location-based media is not a new phenomenon, this volume argues that, in the face of its increasing pervasiveness, we can better understand its unfolding and future directions for research by accounting for the significance of place in today’s interactions.This book will be of interest to students and scholars in discourse analysis, digital communication, pragmatics, and media studies.

This collection calls for greater attention to the need for a clearer understanding of the role of discourse in the process of placemaking in the digital age and the increasing hybridisation of physical and virtual worlds.The volume outlines a new conceptualisation of place in the time of smartphones, whose technological and social affordances evoke placemaking as a collaborative endeavour which allows users to create and maintain a sense of community around place as shareable or collective experience. Taken together, the chapters argue for a greater emphasis on the ways in which users employ discourse to manage this physical-virtual interface in digital interactions and in turn, produce “remixed” cultural practices that draw on diverse digital semiotic resources and reflect their everyday experiences of place and location. The book explores a wide range of topics and contexts which embody these dynamics, including livestreaming platforms, mourning in the digital age, e-service encounters, and Internet forums. While the overlay of physical and virtual information on location-based media is not a new phenomenon, this volume argues that, in the face of its increasing pervasiveness, we can better understand its unfolding and future directions for research by accounting for the significance of place in today’s interactions.This book will be of interest to students and scholars in discourse analysis, digital communication, pragmatics, and media studies.