Alkis Thrassou – författare
Visar alla böcker från författaren Alkis Thrassou. Handla med fri frakt och snabb leverans.
48 produkter
48 produkter
Realities and Illusions of Defending Competitive Advantage
A Resource-Based View Perspective
Inbunden, Engelska, 2026
2 325 kr
Kommande
This book delves into the enduring legacy and evolving relevance of the resource-based view (RBV) in strategic management and marketing. Since Professor Jay Barney's groundbreaking 1991 paper on RBV and sustained competitive advantage, this framework has dominated strategic management research and practice for over three decades, influencing adjacent fields such as marketing. However, in today’s rapidly shifting global business environment, where traditional strategies are increasingly replaced by innovative and adaptive approaches, the RBV’s continued relevance is under scrutiny. This book addresses the critical question of whether RBV theory remains a viable tool for achieving sustained competitive advantage or if it has reached the limits of its applicability. By examining resource-based dynamics from diverse marketing management perspectives, the book offers fresh theoretical and practical insights into the future potential of RBV to drive competitive advantage for firms and their products.This book is an essential resource for students, academics, researchers, and practitioners in the fields of strategic management, marketing, and business strategy. It is particularly relevant for those interested in exploring how firms can leverage their resources to adapt and thrive in an ever-changing global marketplace.The chapters in this book were originally published in Journal of Strategic Marketing.
Innovation and Capacity Building
Cross-disciplinary Management Theories for Practical Applications
Häftad, Engelska, 2019
1 114 kr
Skickas inom 10-15 vardagar
This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective.
Synergy of Business Theory and Practice
Advancing the Practical Application of Scholarly Research
Inbunden, Engelska, 2019
1 114 kr
Skickas inom 10-15 vardagar
The lack of congruence between theory and practice in business remains a widely discussed topic.
Synergy of Business Theory and Practice
Advancing the Practical Application of Scholarly Research
Häftad, Engelska, 2020
1 114 kr
Skickas inom 10-15 vardagar
The lack of congruence between theory and practice in business remains a widely discussed topic.
Changing Role of SMEs in Global Business
Volume I: Paradigms of Opportunities and Challenges
Inbunden, Engelska, 2020
560 kr
Skickas inom 10-15 vardagar
SMEs are significant job creators and drivers of innovation and competition in most economic sectors. Furthermore, the traditional constraints of small and medium enterprises, such as geographic operations, are now being dissolved by technological developments. This means that there are new opportunities for SMEs, and their fundamental principles are being redefined: the aims, competencies, strategy, management, practice, and scope of these businesses are changing, with wide-ranging implications. This is the first part of a two volume work that incorporates scientific chapters on SME business theory and practice. Authors provide a balanced perspective of the present and future of SMEs across all business disciplines, including management, strategy, marketing, economics, and finance. While Volume II explores external issues such as contextual forces, the effects of the financial crisis, and macro-economic effects, this first volume focuses on the individual SME and internal issues such as innovation, quality, and digitization.
Changing Role of SMEs in Global Business
Volume I: Paradigms of Opportunities and Challenges
Häftad, Engelska, 2021
560 kr
Skickas inom 10-15 vardagar
SMEs are significant job creators and drivers of innovation and competition in most economic sectors. Furthermore, the traditional constraints of small and medium enterprises, such as geographic operations, are now being dissolved by technological developments. This means that there are new opportunities for SMEs, and their fundamental principles are being redefined: the aims, competencies, strategy, management, practice, and scope of these businesses are changing, with wide-ranging implications. This is the first part of a two volume work that incorporates scientific chapters on SME business theory and practice. Authors provide a balanced perspective of the present and future of SMEs across all business disciplines, including management, strategy, marketing, economics, and finance. While Volume II explores external issues such as contextual forces, the effects of the financial crisis, and macro-economic effects, this first volume focuses on the individual SME and internal issues such as innovation, quality, and digitization.
Changing Role of SMEs in Global Business
Volume II: Contextual Evolution Across Markets, Disciplines and Sectors
Inbunden, Engelska, 2020
1 114 kr
Skickas inom 10-15 vardagar
SMEs are significant job creators and drivers of innovation and competition in most economic sectors. Furthermore, the traditional constraints of small and medium enterprises, such as geographic operations, are now being dissolved by technological developments. This means that there are new opportunities for SMEs, and their fundamental principles are being redefined: the aims, competencies, strategy, management, practice, and scope of these businesses are changing, with wide-ranging implications.This is the second part of a two volume work that incorporates scientific chapters on SME business theory and practice. Authors provide a balanced perspective of the present and future of SMEs across all business disciplines, for example management, strategy, marketing, economics and finance. While Volume I focuses on the individual SME and internal issues such as innovation, quality, and digitization, this second volume explores external issues such as contextual forces, the effectsof the financial crisis, and macro-economic effects.
Changing Role of SMEs in Global Business
Volume II: Contextual Evolution Across Markets, Disciplines and Sectors
Häftad, Engelska, 2021
1 114 kr
Skickas inom 10-15 vardagar
SMEs are significant job creators and drivers of innovation and competition in most economic sectors. Furthermore, the traditional constraints of small and medium enterprises, such as geographic operations, are now being dissolved by technological developments. This means that there are new opportunities for SMEs, and their fundamental principles are being redefined: the aims, competencies, strategy, management, practice, and scope of these businesses are changing, with wide-ranging implications.This is the second part of a two volume work that incorporates scientific chapters on SME business theory and practice. Authors provide a balanced perspective of the present and future of SMEs across all business disciplines, for example management, strategy, marketing, economics and finance. While Volume I focuses on the individual SME and internal issues such as innovation, quality, and digitization, this second volume explores external issues such as contextual forces, the effectsof the financial crisis, and macro-economic effects.
1 778 kr
Skickas inom 10-15 vardagar
This book examines businesses under crisis conditions through a composition of contextual accounts. The Editors argue that crises are transformative, evolutionary and even revolutionary in the development of organizations, industries and markets. Moreover, crises reform the context in which organizations operate, including customers and their behaviour. As such, they need to be viewed as conduits to change, accelerators of evolution and catalysts of innovation in organizations. Emphasising the importance of ‘context’ and its complexities, the book argues that for crisis, as a concept and notion, context is crucial to any understanding of the meaning that should or could be attached to it. Drawing on different types of changes and crises that substantially affect business, including economic, technological, political, and environmental, chapters Bringing together scientific research and case studies on contextual transformations, the book provides a balanced selection ofworks across business disciplines, including management, strategy, marketing and finance as well as geographic regions, market types and industries. The book examines the context of crises, its indicators and triggers, and encompasses topics such as Artificial Intelligence, e-mobility, changes in consumption patterns, militancy and the impact of pandemics.
1 778 kr
Skickas inom 10-15 vardagar
This book examines businesses under crisis conditions through a composition of contextual accounts. The Editors argue that crises are transformative, evolutionary and even revolutionary in the development of organizations, industries and markets. Moreover, crises reform the context in which organizations operate, including customers and their behaviour. As such, they need to be viewed as conduits to change, accelerators of evolution and catalysts of innovation in organizations. Emphasising the importance of ‘context’ and its complexities, the book argues that for crisis, as a concept and notion, context is crucial to any understanding of the meaning that should or could be attached to it. Drawing on different types of changes and crises that substantially affect business, including economic, technological, political, and environmental, chapters Bringing together scientific research and case studies on contextual transformations, the book provides a balanced selection ofworks across business disciplines, including management, strategy, marketing and finance as well as geographic regions, market types and industries. The book examines the context of crises, its indicators and triggers, and encompasses topics such as Artificial Intelligence, e-mobility, changes in consumption patterns, militancy and the impact of pandemics.
1 667 kr
Skickas inom 10-15 vardagar
Bringing together descriptive and prescriptive research studies, chapters explore adaptation in different sectors, including public health, tourism, garment, Information Technology, high-tech companies, global trade networks, hospitality, security and the social sector.
1 667 kr
Skickas inom 10-15 vardagar
Bringing together descriptive and prescriptive research studies, chapters explore adaptation in different sectors, including public health, tourism, garment, Information Technology, high-tech companies, global trade networks, hospitality, security and the social sector.
Business Under Crisis, Volume III
Avenues for Innovation, Entrepreneurship and Sustainability
Inbunden, Engelska, 2022
1 778 kr
Skickas inom 10-15 vardagar
From recurring episodes of great depression, oil crises, political crises, wars, debt crises, to the ongoing climate change, there is a constant pressure on businesses to cope with critical events.
Business Under Crisis, Volume III
Avenues for Innovation, Entrepreneurship and Sustainability
Häftad, Engelska, 2023
1 778 kr
Skickas inom 10-15 vardagar
From recurring episodes of great depression, oil crises, political crises, wars, debt crises, to the ongoing climate change, there is a constant pressure on businesses to cope with critical events.
Business Advancement through Technology Volume II
The Changing Landscape of Industry and Employment
Inbunden, Engelska, 2022
1 778 kr
Skickas inom 10-15 vardagar
This two-volume edited collection explores the impact of technology on business advancement. While Volume I offers insights into technological improvements in the field of global marketing, Volume II focuses on the implications of changing technology on work and employment.
Business Advancement through Technology Volume II : The Changing Landscape of Industry and Employment
Engelska, 2022
650 kr
Skickas inom 5-8 vardagar
Business Advancement through Technology Volume II
The Changing Landscape of Industry and Employment
Häftad, Engelska, 2023
1 778 kr
Skickas inom 10-15 vardagar
This two-volume edited collection explores the impact of technology on business advancement. While Volume I offers insights into technological improvements in the field of global marketing, Volume II focuses on the implications of changing technology on work and employment.
Business Advancement through Technology Volume I
Markets and Marketing in Transition
Inbunden, Engelska, 2022
1 778 kr
Skickas inom 10-15 vardagar
This two-volume edited collection explores the impact of technology on business advancement. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes.
Business Advancement through Technology Volume I : Markets and Marketing in Transition
Engelska, 2022
650 kr
Skickas inom 5-8 vardagar
Business Advancement through Technology Volume I
Markets and Marketing in Transition
Häftad, Engelska, 2023
1 778 kr
Skickas inom 10-15 vardagar
This two-volume edited collection explores the impact of technology on business advancement. Covering topics such as mobile banking, social media and neuromarketing tools, the book examines how technology diffusion drives, negates and facilitates change in marketing processes.
Business for Sustainability, Volume I
Strategic Avenues and Managerial Approaches
Inbunden, Engelska, 2023
1 888 kr
Skickas inom 10-15 vardagar
Part of a two-volume work, this book explores how businesses shape, and are shaped by, sustainability forces and phenomena. Volume 1 focuses on strategic and managerial approaches to sustainability in business, including accounts on the historic origins of sustainability and its contemporary corporate sustainable models.
Business for Sustainability, Volume I
Strategic Avenues and Managerial Approaches
Häftad, Engelska, 2025
1 888 kr
Skickas inom 10-15 vardagar
Part of a two-volume work, this book explores how businesses shape, and are shaped by, sustainability forces and phenomena. Volume 1 focuses on strategic and managerial approaches to sustainability in business, including accounts on the historic origins of sustainability and its contemporary corporate sustainable models.
1 888 kr
Skickas inom 10-15 vardagar
This two-volume edited work explores how businesses shape, and are shaped by, sustainability forces and phenomena. Major global developments are inexorably being led by a sustainability agenda, which, in itself constitutes an integral part of business evolution. And as context shapes content, shifts in society have gradually given rise to new regulations, new types of markets, environmental-excellence criteria for businesses, new economic standards, and a wide range of green technologies.Reflecting the purpose of the series, both volumes offer a cross-section of multi-disciplinary perspectives within business studies. Volume 1 focuses on strategic and managerial approaches to sustainability in business, including accounts on the historic origins of sustainability and its contemporary corporate sustainable models. Volume 2 explores, more contextually, how business and social sustainability constitute indivisible and inextricable components of the same nexus. Taken together, theyoffer an original perspective on how businesses can help achieve the SDG goals and targets.
1 834 kr
Skickas inom 10-15 vardagar
This two-volume edited work explores how businesses shape, and are shaped by, sustainability forces and phenomena. Major global developments are inexorably being led by a sustainability agenda, which, in itself constitutes an integral part of business evolution. And as context shapes content, shifts in society have gradually given rise to new regulations, new types of markets, environmental-excellence criteria for businesses, new economic standards, and a wide range of green technologies.Reflecting the purpose of the series, both volumes offer a cross-section of multi-disciplinary perspectives within business studies. Volume 1 focuses on strategic and managerial approaches to sustainability in business, including accounts on the historic origins of sustainability and its contemporary corporate sustainable models. Volume 2 explores, more contextually, how business and social sustainability constitute indivisible and inextricable components of the same nexus. Taken together, theyoffer an original perspective on how businesses can help achieve the SDG goals and targets.
Agribusiness Innovation and Contextual Evolution, Volume I
Strategic, Managerial and Marketing Advancements
Inbunden, Engelska, 2024
1 819 kr
Skickas inom 5-8 vardagar
Agriculture is the oldest and most traditional of economic sectors, and its business has seen major evolutionary leaps over the past century. Contemporary agribusiness is being influenced and reshaped by technological advancements, geopolitical developments, globalisation, transport and logistics innovations, as well as changes in industry structure and consumer behaviour.Reflecting on these changes and providing a deep dive into this sector, this two-volume scientific works’ collection defines, refines, analyses, and prescribes the evolution of agribusiness in the present and future. Taken together, the books offer a comprehensive conceptualisation of the multifactorial macro, micro and organisational elements of agribusiness, including strategic, managerial, marketing, technological and geo-socio-political forces.Volume I explores the strategic, managerial and marketing aspects of contemporary agribusiness, and descriptively and prescriptively investigates the organisational and immediate industry practices and sectoral forces. Topics covered include circular business models, CSR communication practices, digital marketing, organisational sustainability and contemporary farming systems, to name a few..
Agribusiness Innovation and Contextual Evolution, Volume I
Strategic, Managerial and Marketing Advancements
Häftad, Engelska, 2025
1 888 kr
Skickas inom 10-15 vardagar
Agriculture is the oldest and most traditional of economic sectors, and its business has seen major evolutionary leaps over the past century. Contemporary agribusiness is being influenced and reshaped by technological advancements, geopolitical developments, globalisation, transport and logistics innovations, as well as changes in industry structure and consumer behaviour.Reflecting on these changes and providing a deep dive into this sector, this two-volume scientific works’ collection defines, refines, analyses, and prescribes the evolution of agribusiness in the present and future. Taken together, the books offer a comprehensive conceptualisation of the multifactorial macro, micro and organisational elements of agribusiness, including strategic, managerial, marketing, technological and geo-socio-political forces.Volume I explores the strategic, managerial and marketing aspects of contemporary agribusiness, and descriptively and prescriptively investigates the organisational and immediate industry practices and sectoral forces. Topics covered include circular business models, CSR communication practices, digital marketing, organisational sustainability and contemporary farming systems, to name a few..
Agribusiness Innovation and Contextual Evolution, Volume II
Technological, Societal and Channel Advancements
Inbunden, Engelska, 2024
1 830 kr
Skickas inom 5-8 vardagar
Agriculture is the oldest and most traditional of economic sectors, and its business has seen major leaps in innovation over the past century. Contemporary agribusiness is being influenced and reshaped by technological developments, geopolitical developments, and globalisation, as well as transport and logistics innovations, changes in consumer behaviour.Reflecting on these changes and providing a deep dive into this sector, this two-volume work defines, refines, analyses, and prescribes the evolution of agribusiness in the present and future. Taken together, the books offer a comprehensive conceptualisation of the multifactorial macro, micro and organisational elements of agribusiness, including strategic, managerial, marketing, technological and geo-socio-political forces.Volume II focuses on the wider, macro-environmental forces acting upon agribusinesses, exploring the contextual evolutions that impact the sector, and the means, practices and avenues for its development.It includes topics such as digital technologies adoption, supply chain sustainability, big data analytics, women’s agricultural entrepreneurship, and simulation model decision making.
Agribusiness Innovation and Contextual Evolution, Volume II
Technological, Societal and Channel Advancements
Häftad, Engelska, 2025
1 888 kr
Skickas inom 10-15 vardagar
Agriculture is the oldest and most traditional of economic sectors, and its business has seen major leaps in innovation over the past century. Contemporary agribusiness is being influenced and reshaped by technological developments, geopolitical developments, and globalisation, as well as transport and logistics innovations, changes in consumer behaviour.Reflecting on these changes and providing a deep dive into this sector, this two-volume work defines, refines, analyses, and prescribes the evolution of agribusiness in the present and future. Taken together, the books offer a comprehensive conceptualisation of the multifactorial macro, micro and organisational elements of agribusiness, including strategic, managerial, marketing, technological and geo-socio-political forces.Volume II focuses on the wider, macro-environmental forces acting upon agribusinesses, exploring the contextual evolutions that impact the sector, and the means, practices and avenues for its development.It includes topics such as digital technologies adoption, supply chain sustainability, big data analytics, women’s agricultural entrepreneurship, and simulation model decision making.
Non-Profit Organisations, Volume I
Strategic, Managerial and Marketing Advancements
Inbunden, Engelska, 2024
1 888 kr
Skickas inom 10-15 vardagar
all with scarce resources but abundant determination.The first volume explores the opportunities and challenges of non-profit organisations in the contemporary environment, elucidating current and future issues in the field, setting strategic directions, and presenting sector-wide examples and best practices.
Non-Profit Organisations, Volume I
Strategic, Managerial and Marketing Advancements
Häftad, Engelska, 2025
1 888 kr
Skickas inom 10-15 vardagar
This four-volume book examines, through multiple and cross-discipline perspectives, the science and practice of not-for-profit organisations. These organisations have drawn considerable attention and witnessed extensive growth as they engage in delivering public services to society. And are increasingly pressured to balance business with social goals, inherent idiosyncratic features with management creativity, structural limitations with operational flexibility, and ethical boundaries with pragmatism; all with scarce resources but abundant determination.The first volume explores the opportunities and challenges of non-profit organisations in the contemporary environment, elucidating current and future issues in the field, setting strategic directions, and presenting sector-wide examples and best practices. The second volume explores contextual aspects relating to the economy and industries. The third volume presents social and ethical aspects, as well as matters of sustainability, accountability and the overall wellbeing of society. The fourth and final volume examines structures and models, with an emphasis on technology.