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2 produkter
Realities and Illusions of Defending Competitive Advantage
A Resource-Based View Perspective
Av Vijay Pereira, Alkis Thrassou m. fl.
E-bok, 2026
856 kr
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This book delves into the enduring legacy and evolving relevance of the resource-based view (RBV) in strategic management and marketing. Since Professor Jay Barney's groundbreaking 1991 paper on RBV and sustained competitive advantage, this framework has dominated strategic management research and …
Realities and Illusions of Defending Competitive Advantage
A Resource-Based View Perspective
Av Demetris Vrontis, Riad Shams m. fl.
Inbunden, 2026
2590 kr
Lägg i varukorg
This book delves into the enduring legacy and evolving relevance of the resource-based view (RBV) in strategic management and marketing. Since Professor Jay Barney's groundbreaking 1991 paper on RBV and sustained competitive advantage, this framework has dominated strategic management research and …