Andreas Musolff – författare

As the first of two companion volumes, this book provides a comprehensive collection of applied linguistics studies on health inclusivity, showcasing empirical research and methodological insights on different languages such as British Sign Language, Chinese, Danish, English, German, Japanese, and Spanish.

The volume presents studies on health inclusivity based on first-hand patient experiences and explores the representation of health and illness across scientific, institutional, and media discourses. It features a wide range of linguistic methodologies and frameworks such as qualitative discourse studies, corpus-based discourse analysis, sociolinguistics, public involvement, narrative analysis, and metaphor analysis, as applied to a variety of contexts and communities. Integrating examples of projects and campaigns that promote inclusive healthcare, the chapters discuss potential practical implications and offer recommendations for applications to Equality, Diversity, and Inclusion (EDI).

This is an essential resource for academics working in linguistics and discourse studies applied to healthcare, as well as students seeking deeper insights into how health communication, sociology, and health and social care workers can inform institutional practices and shape policy discussions, and broaden social perspectives of health inclusivity across a global scale.

As the second of two companion volumes, this book advances the study of language and health by focusing on communication in action. The volume showcases applications of health communication in real contexts and illustrates how linguistics research and practice can address health inequalities across global contexts.

Building on the foundations in Discourses of Inclusive and Exclusionary Health Communication: Healthcare, Language, and Inclusivity, Volume 1, this volume examines scientific and institutional discourses, community health campaigns, and health education initiatives, while addressing topics such as AI technologies, gender-inclusive language, graphic medicine, and youth health education. The contributors employ a range of linguistics and health communication methods, including corpus-assisted discourse analysis, multimodal and narrative approaches, and participatory research. Contributions include cross-cultural case studies, community-based projects, and innovative applications of machine learning. The volume emphasizes how strategies of inclusive communication can help counter structural barriers and promote more equitable practices.

Together with Volume 1, this is an essential resource for academics working in linguistics and discourse studies applied to healthcare, as well as students seeking to understand how language both reflects and transforms health inequalities, while providing globally relevant perspectives and practical tools for effective healthcare communication.

As the first of two companion volumes, this book provides a comprehensive collection of applied linguistics studies on health inclusivity, showcasing empirical research and methodological insights on different languages such as British Sign Language, Chinese, Danish, English, German, Japanese, and Spanish.

The volume presents studies on health inclusivity based on first-hand patient experiences and explores the representation of health and illness across scientific, institutional, and media discourses. It features a wide range of linguistic methodologies and frameworks such as qualitative discourse studies, corpus-based discourse analysis, sociolinguistics, public involvement, narrative analysis, and metaphor analysis, as applied to a variety of contexts and communities. Integrating examples of projects and campaigns that promote inclusive healthcare, the chapters discuss potential practical implications and offer recommendations for applications to Equality, Diversity, and Inclusion (EDI).

This is an essential resource for academics working in linguistics and discourse studies applied to healthcare, as well as students seeking deeper insights into how health communication, sociology, and health and social care workers can inform institutional practices and shape policy discussions, and broaden social perspectives of health inclusivity across a global scale.

As the second of two companion volumes, this book advances the study of language and health by focusing on communication in action. The volume showcases applications of health communication in real contexts and illustrates how linguistics research and practice can address health inequalities across global contexts.

Building on the foundations in Discourses of Inclusive and Exclusionary Health Communication: Healthcare, Language, and Inclusivity, Volume 1, this volume examines scientific and institutional discourses, community health campaigns, and health education initiatives, while addressing topics such as AI technologies, gender-inclusive language, graphic medicine, and youth health education. The contributors employ a range of linguistics and health communication methods, including corpus-assisted discourse analysis, multimodal and narrative approaches, and participatory research. Contributions include cross-cultural case studies, community-based projects, and innovative applications of machine learning. The volume emphasizes how strategies of inclusive communication can help counter structural barriers and promote more equitable practices.

Together with Volume 1, this is an essential resource for academics working in linguistics and discourse studies applied to healthcare, as well as students seeking to understand how language both reflects and transforms health inequalities, while providing globally relevant perspectives and practical tools for effective healthcare communication.

This book is the first to provide a cognitive analysis of the function of biological/medical metaphors in National Socialist racist ideology and their background in historical traditions of Western political theory. Its main arguments are that the metaphor of the German nation as a body that needed to be rescued from a deadly poison must be viewed as the conceptual basis rather than a mere propagandistic by-product of Nazi genocidal policies culminating in the Holocaust, and that this metaphor is closely related to the more general metaphor complex of the nation as a human body/person, which is deeply ingrained in Western political thought. The cognitive approach is crucial to understanding the nature and the origins of this metaphor complex because it goes beyond the rhetorical level by analyzing the ideological and practical implications of the conceptual mapping body-state in detail. It provides an innovative perspective on the problem of how the Nazis managed to ‘revive’ a clichéd metaphor tradition to the point where it became a decisive factor in European and world history. Musolff reveals how such a perspective allows us to explain why the body-state metaphor continues to be attractive for use in contemporary political theories.

This book is the first to provide a cognitive analysis of the function of biological/medical metaphors in National Socialist racist ideology and their background in historical traditions of Western political theory. Its main arguments are that the metaphor of the German nation as a body that needed to be rescued from a deadly poison must be viewed as the conceptual basis rather than a mere propagandistic by-product of Nazi genocidal policies culminating in the Holocaust, and that this metaphor is closely related to the more general metaphor complex of the nation as a human body/person, which is deeply ingrained in Western political thought. The cognitive approach is crucial to understanding the nature and the origins of this metaphor complex because it goes beyond the rhetorical level by analyzing the ideological and practical implications of the conceptual mapping body-state in detail. It provides an innovative perspective on the problem of how the Nazis managed to ‘revive’ a clichéd metaphor tradition to the point where it became a decisive factor in European and world history. Musolff reveals how such a perspective allows us to explain why the body-state metaphor continues to be attractive for use in contemporary political theories.