Andrew Wileman – författare
Visar alla böcker från författaren Andrew Wileman. Handla med fri frakt och snabb leverans.
5 produkter
Retail Power Plays
From Trading to Brand Leadership
Av Michael Jary, Andrew Wileman
Inbunden, 1997
559 kr
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How can retail brand power be built and maintained? What are the implications of this for 'producer brands' like Coca-Cola? How will retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive …
Retail Power Plays
From Trading to Brand Leadership
Av Andrew Wileman, Michael Jary
E-bok, 2016
803 kr
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How can retail brand power be built and maintained? What are the implications of this for ''producer brands'' like Coca-Cola? How will retailing look in the twenty-first century? This book sets out strategies and implementation programmes for building strong brands in retailing, to create …
Driving Down Cost
How to Manage and Cut Cost - Intelligently
E-bok, 2011
39 kr
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Drawing on over 25 years consultancy experience running over 50 big one-time, cost-reduction projects internationally, Wileman provides a Cost Management Toolkit of key ideas and cost management strategies for analysing cost-management including procurement and management accounts and looks at how …
Marken-Power
Warum Aldi, Ikea, H&M und Co. so erfolgreich sind
Av Andrew Wileman, Dirk Schneider
E-bok, 2013
585 kr
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Marken-Power
Warum Aldi, Ikea, H&M und Co. so erfolgreich sind
Av Dirk Schneider, Andrew Wileman m. fl.
Häftad, 2012
576 kr
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Lebendig und anschaulich zeigen die Autoren, wie starke Markenpositionen von Handlern zu Markenfuhrerschaft ausgebaut werden und welche zentrale Rolle Eigenmarken, direkte Kundenbeziehungen, Internationalisierung und Internet dabei spielen. "Marken-Power" ist das erste Buch zu diesem wichtigen …
