Anne Boden – författare

Brought to you by Penguin.''I surprised myself the first time I fully articulated the words "I''m starting a bank"''BANKING ON IT is the first-hand account of one woman''s quest to rebuild Britain''s broken banking system.After a lengthy career at the top of some of Britain''s leading banks Anne Boden had become disillusioned with the status quo - the financial crash had broken trust in the whole sector but there seemed to be little appetite to make the most of emerging technologies to revolutionise customer experience. Increasingly frustrated with the inertia within the industry she decided to shake things up herself by doing something totally radical - setting up her own bank.In this awe-inspiring story Anne reveals how she broke through bureaucracy, tackled prejudice and successfully countered widespread suspicion to realise her vision for the future of consumer banking. She fulfilled that dream by founding Starling, the winner of Best British Bank at the British Bank Awards in 2018, 2019 and 2020, and in doing so has triggered a new movement that is revolutionising the entire banking industry.© Anne Boden 2020 (P) Penguin Audio 2020

How do female entrepreneurs overcome hurdles, redress power imbalances and create a business with coveted unicorn status?High-growth enterprises on a rocket ship growth trajectory and tech unicorns with a value of more than£1billion have the potential to transform the economy. But building a unicorn is not an easy task. And it''s even more difficult for female-led enterprises than it is for male-led start-ups.Female Founders'' Playbook brings together the experiences of the leading women entrepreneurs and VC investors. These successful businesswomen share their thoughts on every aspect of launching a high-growth business, from coming up with a unicorn-worthy idea, through to building a multi-talented team to winning investment. Their tales of success and failure are drawn together by commentary and insightful analysis by award-winning technology founder and architect of Starling Bank, Anne Boden, creating an easy-to-follow guide for any female leader.Rather than talking about who might be the next Bezos, Gates or Jobs, Female Founders'' Playbook tells the true stories of those women who are guaranteed to inspire and help the next generation of female entrepreneurs.