Anne Boden, based in London, founded Starling Bank in 2014, after a distinguished 30 year career in financial services. She led Starling from its early days as a fast-growing fintech start-up to become a leading bank. She stepped aside as CEO in June 2023, but remains on the Board.She is widely considered as a thought-leader in the fintech sector. She was awarded an MBE for services to fintech in 2018 and is chair of the government's Women-led High-growth Enterprise Taskforce. She also sits on the Business Advisory Council of the Mayor of London. She is the author of The Money Revolution, published by Kogan Page

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• Chapter - 00: Introduction;Chapter - 01: Calling all reluctant entrepreneurs;Chapter - 02: The big idea;Chapter - 03: Leveraging skills, experience and contacts;Chapter - 04: Co-founders;Chapter - 05: Building a strong start-up team;Chapter - 06: Building the momentum;Chapter - 07: Investment – the basics;Chapter - 08: Preparation for an investment round;Chapter - 09: Creating the pitch;Chapter - 10: The pitch;Chapter - 11: Negotiation;Chapter - 12: Investor relations;Chapter - 13: Further investment rounds;Chapter - 14: Leading a unicornChapter - 15: Afterword;Chapter - 16: Glossary of start-up and VC lingo;Chapter - 17: Further information;Chapter - 18: Suggested reading;

Anne Boden, based in London, founded Starling Bank in 2014, after a distinguished 30 year career in financial services. She led Starling from its early days as a fast-growing fintech start-up to become a leading bank. She stepped aside as CEO in June 2023, but remains on the Board.She is widely considered as a thought-leader in the fintech sector. She was awarded an MBE for services to fintech in 2018 and is chair of the government's Women-led High-growth Enterprise Taskforce. She also sits on the Business Advisory Council of the Mayor of London. She is the author of The Money Revolution, published by Kogan Page

Select Guide Rating

• Chapter - 00: Introduction;Chapter - 01: Calling all reluctant entrepreneurs;Chapter - 02: The big idea;Chapter - 03: Leveraging skills, experience and contacts;Chapter - 04: Co-founders;Chapter - 05: Building a strong start-up team;Chapter - 06: Building the momentum;Chapter - 07: Investment – the basics;Chapter - 08: Preparation for an investment round;Chapter - 09: Creating the pitch;Chapter - 10: The pitch;Chapter - 11: Negotiation;Chapter - 12: Investor relations;Chapter - 13: Further investment rounds;Chapter - 14: Leading a unicornChapter - 15: Afterword;Chapter - 16: Glossary of start-up and VC lingo;Chapter - 17: Further information;Chapter - 18: Suggested reading;

Anne Boden, based in London, founded Starling Bank in 2014, after a distinguished 30 year career in financial services. She led Starling from its early days as a fast-growing fintech start-up to become a leading bank. She stepped aside as CEO in June 2023, but remains on the Board.She is widely considered as a thought-leader in the fintech sector. She was awarded an MBE for services to fintech in 2018 and is chair of the government's Women-led High-growth Enterprise Taskforce. She also sits on the Business Advisory Council of the Mayor of London. She is the author of The Money Revolution, published by Kogan Page

Select Guide Rating

• Chapter - 00: Introduction;Chapter - 01: Calling all reluctant entrepreneurs;Chapter - 02: The big idea;Chapter - 03: Leveraging skills, experience and contacts;Chapter - 04: Co-founders;Chapter - 05: Building a strong start-up team;Chapter - 06: Building the momentum;Chapter - 07: Investment – the basics;Chapter - 08: Preparation for an investment round;Chapter - 09: Creating the pitch;Chapter - 10: The pitch;Chapter - 11: Negotiation;Chapter - 12: Investor relations;Chapter - 13: Further investment rounds;Chapter - 14: Leading a unicornChapter - 15: Afterword;Chapter - 16: Glossary of start-up and VC lingo;Chapter - 17: Further information;Chapter - 18: Suggested reading;