Anne Boden, based in London, founded Starling Bank in 2014, after a distinguished 30 year career in financial services. She led Starling from its early days as a fast-growing fintech start-up to become a leading bank. She stepped aside as CEO in June 2023, but remains on the Board.She is widely considered as a thought-leader in the fintech sector. She was awarded an MBE for services to fintech in 2018 and is chair of the government's Women-led High-growth Enterprise Taskforce. She also sits on the Business Advisory Council of the Mayor of London. She is the author of The Money Revolution, published by Kogan Page

• Chapter - 00: Introduction;Chapter - 01: Calling all reluctant entrepreneurs;Chapter - 02: The big idea;Chapter - 03: Leveraging skills, experience and contacts;Chapter - 04: Co-founders;Chapter - 05: Building a strong start-up team;Chapter - 06: Building the momentum;Chapter - 07: Investment – the basics;Chapter - 08: Preparation for an investment round;Chapter - 09: Creating the pitch;Chapter - 10: The pitch;Chapter - 11: Negotiation;Chapter - 12: Investor relations;Chapter - 13: Further investment rounds;Chapter - 14: Leading a unicornChapter - 15: Afterword;Chapter - 16: Glossary of start-up and VC lingo;Chapter - 17: Further information;Chapter - 18: Suggested reading;

Anne Boden, based in London, founded Starling Bank in 2014, after a distinguished 30 year career in financial services. She led Starling from its early days as a fast-growing fintech start-up to become a leading bank. She stepped aside as CEO in June 2023, but remains on the Board.She is widely considered as a thought-leader in the fintech sector. She was awarded an MBE for services to fintech in 2018 and is chair of the government's Women-led High-growth Enterprise Taskforce. She also sits on the Business Advisory Council of the Mayor of London. She is the author of The Money Revolution, published by Kogan Page

• Chapter - 00: Introduction;Chapter - 01: Calling all reluctant entrepreneurs;Chapter - 02: The big idea;Chapter - 03: Leveraging skills, experience and contacts;Chapter - 04: Co-founders;Chapter - 05: Building a strong start-up team;Chapter - 06: Building the momentum;Chapter - 07: Investment – the basics;Chapter - 08: Preparation for an investment round;Chapter - 09: Creating the pitch;Chapter - 10: The pitch;Chapter - 11: Negotiation;Chapter - 12: Investor relations;Chapter - 13: Further investment rounds;Chapter - 14: Leading a unicornChapter - 15: Afterword;Chapter - 16: Glossary of start-up and VC lingo;Chapter - 17: Further information;Chapter - 18: Suggested reading;

Anne Boden, based in London, founded Starling Bank in 2014, after a distinguished 30 year career in financial services. She led Starling from its early days as a fast-growing fintech start-up to become a leading bank. She stepped aside as CEO in June 2023, but remains on the Board.She is widely considered as a thought-leader in the fintech sector. She was awarded an MBE for services to fintech in 2018 and is chair of the government's Women-led High-growth Enterprise Taskforce. She also sits on the Business Advisory Council of the Mayor of London. She is the author of The Money Revolution, published by Kogan Page

• Chapter - 00: Introduction;Chapter - 01: Calling all reluctant entrepreneurs;Chapter - 02: The big idea;Chapter - 03: Leveraging skills, experience and contacts;Chapter - 04: Co-founders;Chapter - 05: Building a strong start-up team;Chapter - 06: Building the momentum;Chapter - 07: Investment – the basics;Chapter - 08: Preparation for an investment round;Chapter - 09: Creating the pitch;Chapter - 10: The pitch;Chapter - 11: Negotiation;Chapter - 12: Investor relations;Chapter - 13: Further investment rounds;Chapter - 14: Leading a unicornChapter - 15: Afterword;Chapter - 16: Glossary of start-up and VC lingo;Chapter - 17: Further information;Chapter - 18: Suggested reading;