B. Hultén - Böcker
Visar alla böcker från författaren B. Hultén. Handla med fri frakt och snabb leverans.
2 produkter
2 produkter
713 kr
Skickas inom 10-15 vardagar
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
518 kr
Skickas inom 10-15 vardagar
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.