N. Broweus – författare
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2 produkter
2 produkter
Inbunden, Engelska, 2009
719 kr
Skickas inom 10-15 vardagar
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
Häftad, Engelska, 2009
522 kr
Skickas inom 10-15 vardagar
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.