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4 produkter
4 produkter
713 kr
Skickas inom 10-15 vardagar
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
1 062 kr
Skickas inom 10-15 vardagar
This text examines two major themes: the strain placed on local economic cultures and economic networks in the Southern hemisphere and Eastern Europe by global deregulation; and the success rates of both novel, locally-rooted and more traditional economic structures in their attempts to adapt to deregulation. Contributions from a variety of authors combine a "flexible specialization in clusters" approach with original empirical data. An introduction and concluding chapter by the editors brings out the common issues and conclusions.
518 kr
Skickas inom 10-15 vardagar
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
621 kr
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