Barbara Jankowska – författare

Following the British referendum held on June 23, 2016, voters supported the withdrawal of the UK from the European Union (EU) (Brexit), a starting point for the third round of European crisis, following the eurozone debt crisis and the migration crisis. This volume provides an overview of the process and consequences of Brexit for EU member states, with an emphasis on possible future EU-UK relations, and a particular focus on countries in Central and Eastern Europe (CEE).

The authors assess the extent to which firms in CEE states have already put in place strategies to counter the new economic reality post-Brexit and identify the strategies that firms are exploiting to better cope with the anticipated implications of Brexit. The book includes a ranking of countries most and least likely to be affected by Brexit; identification of the main determinants of the expansion of companies on the British market and the creation of a typology of strategies used by these companies in the face of Brexit. The book stands out as a complex and multidimensional research work that draws its roots from distinct yet simultaneously interlinked research areas.

It will find a broad audience among academics and students across diverse fields of study, as well as practitioners and policy makers. It is a key reference for all those who want to better understand the complex nature of Brexit and its implications, not only for EU member states but, first and foremost, the business environment.

Following the British referendum held on June 23, 2016, voters supported the withdrawal of the UK from the European Union (EU) (Brexit), a starting point for the third round of European crisis, following the eurozone debt crisis and the migration crisis. This volume provides an overview of the process and consequences of Brexit for EU member states, with an emphasis on possible future EU-UK relations, and a particular focus on countries in Central and Eastern Europe (CEE).

The authors assess the extent to which firms in CEE states have already put in place strategies to counter the new economic reality post-Brexit and identify the strategies that firms are exploiting to better cope with the anticipated implications of Brexit. The book includes a ranking of countries most and least likely to be affected by Brexit; identification of the main determinants of the expansion of companies on the British market and the creation of a typology of strategies used by these companies in the face of Brexit. The book stands out as a complex and multidimensional research work that draws its roots from distinct yet simultaneously interlinked research areas.

It will find a broad audience among academics and students across diverse fields of study, as well as practitioners and policy makers. It is a key reference for all those who want to better understand the complex nature of Brexit and its implications, not only for EU member states but, first and foremost, the business environment.

This fourteenth volume in the PIBR series is dedicated to Professor Peter Buckley, OBE, whose creative contributions to IB theory and practice over many decades are unmatched. His scientific oeuvre has continued to grow, both in depth and breadth, and reflects an evolving level of scholarly resilience that has kept pace with the increasing Volatility, Uncertainty, Complexity and Ambiguity (VUCA) characteristics of the modern environment of international business.

The VUCA dimensions of the business environment that face both managers and policy makers are amplified by a wide variety of unpredictable social, economic, political and technological forces, such as: inter alia, the (post-great-recession) rise of populism; growing anti-European sentiment in the European Union; increasing protectionism; a slowdown in growth of emerging markets; the rise of the digital economy, and many more. These trends affect the competitive position of nations and firms. He present volume focuses on the threats and opportunities created by the VUCA-trends for multinational enterprises (MNEs), small and medium sized enterprises (SMEs), and international new ventures (INVs), along the following five headings: