Ben Wubs – författare

Hitherto, the organization of international business has been studied mostly from a managerial point of view or by examining the relationship between firms and the economy. Yet, the development of the modern, multinational firm - the most important type of business organisation - has been strongly influenced by the conflicts that bedeviled the twentieth century. The volatile macroeconomic and political environments experienced by international business point to how important it is to study political risk. Consequently, Multinational Enterprise, Political Risk and Organisational Change: From Total War to Cold War breaks new ground: it argues that non-market elements and historical context are key to understanding the way international business has been organised. This edited volume offers an historical approach to analysing how multinational enterprise has developed over time and around the world, through a series of well-crafted chapters, on important topics in international economic and business history, written by authorities in their respective fields of study and research. The study is based on the underlying premise that the coming of the two World Wars, the devastating and long-term consequences of such total wars, and the ideological challenge of the Cold War acted as a pivot points in shaping the nature and character of multinational firms. By examining such phenomena, this study offers insights to anyone who has an interest in business, economic or political history, management and business studies, or international relations.

National competitiveness has become a misnomer, as competitiveness is increasingly understood as a regional phenomenon and regions are not confined to the boundaries of the nation state. This book focuses on the Port of Rotterdam and its hinterland – i.e. the Lower Rhine and the Ruhr area. A transnational perspective is imperative to understand the historical trajectories of the port, the hinterland and the region itself. This book brings geography and the transnational study of regions back into the historical discipline, linking places to larger geographical scales and to systems of production and consumption and the global chains in which they are organised. This book will be of interest to scholars and practitioners in urban studies, urban planning, public policy, geography and political science.

This book deals with the activities of the Anglo-Dutch multinational during the war. Given the various threats faced by Unilever during the Nazi period, Ben Wubs argues that it was not self evident that the company would survive the war. Based on research into company sources which were hitherto unavailable, he shows the effect of the war on Unilever as well as the changing conditions in the European food, oil and fats and soap industries. Wubs makes an analysis of the company’s strategy, structure and performance in this period. Simultaneously, it explores the external conditions, which helped the company to survive the war. The author argues that Unilever survived World War II because the group had prepared itself legally well in advance. As a consequence, the company could easily be split in two autonomous parts. Unilever’s highly decentralized operating structure helped the company to survive the ambitious of the Nazi State. The deteriorating war conditions for Nazi Germany eventually worked to the advantage of the company. Besides, Unilever’s innovative attitude helped the company to adapt to completely new conditions of resource allocation.

This book explores the extent of private companies’ freedom of action during the Nazi period through six case studies of different economic sectors. Since the mid-1990s, historical research has intensively discussed the role played by private, domestic and foreign enterprises during the ‘Third Reich’. Numerous case studies suggest that even under the extreme ideological circumstances of the ‘Third Reich’, the strategic decisions of private firms followed economic criteria. In fact, the regime was especially able to control the economy successfully in those cases in which it operated with economic incentives and gave companies room for manoeuvre. This scope, however, became increasingly smaller towards the end of the war due to increasing state intervention and government control. The chapters discuss this scope of action and relate it to the National Socialist crimes.This book was originally published as a special issue of Business History.

This book explores the extent of private companies’ freedom of action during the Nazi period through six case studies of different economic sectors. Since the mid-1990s, historical research has intensively discussed the role played by private, domestic and foreign enterprises during the ‘Third Reich’. Numerous case studies suggest that even under the extreme ideological circumstances of the ‘Third Reich’, the strategic decisions of private firms followed economic criteria. In fact, the regime was especially able to control the economy successfully in those cases in which it operated with economic incentives and gave companies room for manoeuvre. This scope, however, became increasingly smaller towards the end of the war due to increasing state intervention and government control. The chapters discuss this scope of action and relate it to the National Socialist crimes.This book was originally published as a special issue of Business History.

Hitherto, the organization of international business has been studied mostly from a managerial point of view or by examining the relationship between firms and the economy. Yet, the development of the modern, multinational firm - the most important type of business organisation - has been strongly influenced by the conflicts that bedeviled the twentieth century. The volatile macroeconomic and political environments experienced by international business point to how important it is to study political risk. Consequently, Multinational Enterprise, Political Risk and Organisational Change: From Total War to Cold War breaks new ground: it argues that non-market elements and historical context are key to understanding the way international business has been organised. This edited volume offers an historical approach to analysing how multinational enterprise has developed over time and around the world, through a series of well-crafted chapters, on important topics in international economic and business history, written by authorities in their respective fields of study and research. The study is based on the underlying premise that the coming of the two World Wars, the devastating and long-term consequences of such total wars, and the ideological challenge of the Cold War acted as a pivot points in shaping the nature and character of multinational firms. By examining such phenomena, this study offers insights to anyone who has an interest in business, economic or political history, management and business studies, or international relations.Chapter 1 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

National competitiveness has become a misnomer, as competitiveness is increasingly understood as a regional phenomenon and regions are not confined to the boundaries of the nation state. This book focuses on the Port of Rotterdam and its hinterland – i.e. the Lower Rhine and the Ruhr area. A transnational perspective is imperative to understand the historical trajectories of the port, the hinterland and the region itself. This book brings geography and the transnational study of regions back into the historical discipline, linking places to larger geographical scales and to systems of production and consumption and the global chains in which they are organised. This book will be of interest to scholars and practitioners in urban studies, urban planning, public policy, geography and political science.

This book deals with the activities of the Anglo-Dutch multinational during the war. Given the various threats faced by Unilever during the Nazi period, Ben Wubs argues that it was not self evident that the company would survive the war. Based on research into company sources which were hitherto unavailable, he shows the effect of the war on Unilever as well as the changing conditions in the European food, oil and fats and soap industries. Wubs makes an analysis of the company’s strategy, structure and performance in this period. Simultaneously, it explores the external conditions, which helped the company to survive the war. The author argues that Unilever survived World War II because the group had prepared itself legally well in advance. As a consequence, the company could easily be split in two autonomous parts. Unilever’s highly decentralized operating structure helped the company to survive the ambitious of the Nazi State. The deteriorating war conditions for Nazi Germany eventually worked to the advantage of the company. Besides, Unilever’s innovative attitude helped the company to adapt to completely new conditions of resource allocation.

The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession’s maturation during the modernist moment of the 20th century, and its continued importance in today's digital fast-fashion culture. Based on in-depth archival research and oral history interviews, The Fashion Forecasters examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction process in the modern era, and hear the voices of leading contemporary practitioners at international forecasting companies such as the Doneger Group in New York and WGSN in London. Probing the inner workings of the global fashion system, The Fashion Forecasters blends history, biography, and ethnography into a highly readable cultural narrative.

The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession’s maturation during the modernist moment of the 20th century, and its continued importance in today's digital fast-fashion culture. Based on in-depth archival research and oral history interviews, The Fashion Forecasters examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction process in the modern era, and hear the voices of leading contemporary practitioners at international forecasting companies such as the Doneger Group in New York and WGSN in London. Probing the inner workings of the global fashion system, The Fashion Forecasters blends history, biography, and ethnography into a highly readable cultural narrative.

Combining research methods from business and global history, Donzé and Wubs equip readers with a vital and expansive new analysis of the development of the global fashion industry from the mid-19th century to today.Ranging across Europe, the Americas and Asia over two centuries, Donzé and Wubs bring the work of manufacturers and designers together with trade associations, fashion forecasters and retailers to investigate the transformations of this truly global business - 'capitalism's favorite child' (Werner Sombart). New data and sources reveal unexpected threads and detail within even such well-trodden narratives as Chanel under the occupation, the Nylon revolution, and the retail strategy of United Colours of Benetton.What impact do the hidden histories of fabric trades such as cotton, wool and silk have on how we dress today? What continues to divide ‘high’ and ‘low’ fashion when low-cost production countries transition into high-income economies? How do technological changes from ‘fast fashion’ to e-commerce trace back to the industry’s beginnings – and what can students, scholars, and industry leaders learn from this history about what the future might hold? Featuring new work on unstudied areas from Swiss silk companies in East Asia to the influence of finance on modern fashion, this is the most global, long-term, and interconnected history of the industry to date.