Charles Sides – författare

New Perspectives on Technical Editing provides readers with a rich picture of a thriving discipline. Its 10 chapters are written by various experts in the field, each of whom looks at technical editing from a distinct vantage point, setting challenging questions and offering authoritative recommendations based on experience and research. Contributors examine significant approaches to the practice and teaching of technical editing: the recommended research methodologies, the not entirely straightforward history of technical editing, effective approaches to developing editing courses, the politics of editing within today''s organizations, the definition and on-the-job work of copyediting, the power of electronic editing, the complex nature and best practices of science editing, and the nuts and bolts of successfully editing technical journals. Readers will find insights into background literature, trends, responsibilities, workflow, legal issues, ethics, tricks of the trade, unanticipated complications, business know-how, considerations of audience, interpersonal relations, and strategies for different media that they can apply in their own work and research. Each contributor provides substantive chapter references, and the book''s annotated bibliography describes and evaluates 100 of the most influential and useful editing resources.

New Perspectives on Technical Editing provides readers with a rich picture of a thriving discipline. Its 10 chapters are written by various experts in the field, each of whom looks at technical editing from a distinct vantage point, setting challenging questions and offering authoritative recommendations based on experience and research. Contributors examine significant approaches to the practice and teaching of technical editing: the recommended research methodologies, the not entirely straightforward history of technical editing, effective approaches to developing editing courses, the politics of editing within today''s organizations, the definition and on-the-job work of copyediting, the power of electronic editing, the complex nature and best practices of science editing, and the nuts and bolts of successfully editing technical journals. Readers will find insights into background literature, trends, responsibilities, workflow, legal issues, ethics, tricks of the trade, unanticipated complications, business know-how, considerations of audience, interpersonal relations, and strategies for different media that they can apply in their own work and research. Each contributor provides substantive chapter references, and the book''s annotated bibliography describes and evaluates 100 of the most influential and useful editing resources.

Examination of the work of scientific icons-Newton, Descartes, and others-reveals the metaphors and analogies that directed their research and explain their discoveries. Today, scientists tend to balk at the idea of their writing as rhetorical, much less metaphorical. How did this schism over metaphor occur in the scientific community? To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science''s power.The disjunction between metaphor and science is traced to the dispensation of the Solar System Analogy in favor of a mathematical model. Arguing that mathematics is metaphorical, the author supports the idea of all language as metaphorical-unlike many rhetoricians and philosophers of science who have proclaimed all language as metaphorical but have allowed a distinction between a metaphorical use of language and a literal use.For technical communication pedagogy, the implications of this study suggest foregrounding metaphor in textbooks and in the classroom. Though many technical communication textbooks recommend metaphor as a rhetorical strategy, some advise avoiding it, and those that recommend it usually do so in a paragraph or two, with little direction for students on how to recognize metaphors or to how use them. This book provides the impetus for a change in the pedagogical approach to metaphor as a rhetorical tool with epistemological significance.

Examination of the work of scientific icons-Newton, Descartes, and others-reveals the metaphors and analogies that directed their research and explain their discoveries. Today, scientists tend to balk at the idea of their writing as rhetorical, much less metaphorical. How did this schism over metaphor occur in the scientific community? To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science''s power.The disjunction between metaphor and science is traced to the dispensation of the Solar System Analogy in favor of a mathematical model. Arguing that mathematics is metaphorical, the author supports the idea of all language as metaphorical-unlike many rhetoricians and philosophers of science who have proclaimed all language as metaphorical but have allowed a distinction between a metaphorical use of language and a literal use.For technical communication pedagogy, the implications of this study suggest foregrounding metaphor in textbooks and in the classroom. Though many technical communication textbooks recommend metaphor as a rhetorical strategy, some advise avoiding it, and those that recommend it usually do so in a paragraph or two, with little direction for students on how to recognize metaphors or to how use them. This book provides the impetus for a change in the pedagogical approach to metaphor as a rhetorical tool with epistemological significance.

The dissemination of desktop publishing and web authoring software has allowed nearly everyone in industrialized countries to combine verbal and visual symbols into text. Serious multimodal projects often demand extensive teamwork, especially in the workplace. But how can collaboration engaging such different traditions of expression be conducted effectively? To address this question, Envisioning Collaboration traces the composing processes of expert graphic artists and writers preparing advertising campaigns to retain a vital national account. It examines the influences on individual and dyadic composing processes of what Csikszentmihalyi terms "the domain," in this case the disciplinary knowledge of advertising, and "the field," in this case the surrounding economic conditions and client, vendor, customer, and agency executive gatekeepers.

Based on a 460-hour participant-observation and intensive computerized data analysis, Envisioning Collaboration is the first book to meticulously examine collaborative creative processes at an award-winning advertising agency, including audience analysis, branding, collaborative "moves," power and conflict management, uses of humor, degree of mindfulness, and effectiveness. The findings indicate the role of concepts in generating common texts by artists and writers, the role of the visual in individuals'' composing, verbal-visual rhetorical elements in processes and products, and which verbal-visual techniques were most generative. Findings are related to pertinent research in technical and business writing, rhetoric and composition, and some key research in visual design, communication, advertising, neurolinguistics, management, and psychology. The book concludes with a pedagogical/training unit incorporating "gateway activities" for effective verbal-visual composition and collaboration.