Timothy Giles – författare
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3 produkter
3 produkter
741 kr
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Examination of the work of scientific icons-Newton, Descartes, and others-reveals the metaphors and analogies that directed their research and explain their discoveries. Today, scientists tend to balk at the idea of their writing as rhetorical, much less metaphorical. How did this schism over metaphor occur in the scientific community? To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science's power.The disjunction between metaphor and science is traced to the dispensation of the Solar System Analogy in favor of a mathematical model. Arguing that mathematics is metaphorical, the author supports the idea of all language as metaphorical-unlike many rhetoricians and philosophers of science who have proclaimed all language as metaphorical but have allowed a distinction between a metaphorical use of language and a literal use.For technical communication pedagogy, the implications of this study suggest foregrounding metaphor in textbooks and in the classroom. Though many technical communication textbooks recommend metaphor as a rhetorical strategy, some advise avoiding it, and those that recommend it usually do so in a paragraph or two, with little direction for students on how to recognize metaphors or to how use them. This book provides the impetus for a change in the pedagogical approach to metaphor as a rhetorical tool with epistemological significance.
2 264 kr
Skickas inom 10-15 vardagar
Examination of the work of scientific icons-Newton, Descartes, and others-reveals the metaphors and analogies that directed their research and explain their discoveries. Today, scientists tend to balk at the idea of their writing as rhetorical, much less metaphorical. How did this schism over metaphor occur in the scientific community? To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science's power.The disjunction between metaphor and science is traced to the dispensation of the Solar System Analogy in favor of a mathematical model. Arguing that mathematics is metaphorical, the author supports the idea of all language as metaphorical-unlike many rhetoricians and philosophers of science who have proclaimed all language as metaphorical but have allowed a distinction between a metaphorical use of language and a literal use.For technical communication pedagogy, the implications of this study suggest foregrounding metaphor in textbooks and in the classroom. Though many technical communication textbooks recommend metaphor as a rhetorical strategy, some advise avoiding it, and those that recommend it usually do so in a paragraph or two, with little direction for students on how to recognize metaphors or to how use them. This book provides the impetus for a change in the pedagogical approach to metaphor as a rhetorical tool with epistemological significance.
1 912 kr
Skickas inom 10-15 vardagar
Engage Stakeholders with a Long-Term SolutionThe goal: Convince executive management to "buy in" to your security program, support it, and provide the largest possible amount of funding.The solution: Develop a meticulously detailed long-term plan that sells decision-makers on the dire need for your program, and then maps out its direction and required budget. Assess and Outline Security Risks to Map Out Mitigation Strategies This practical guide details how to construct a customized, comprehensive five-year corporate security plan that synchronizes with the strategies of any business or institution. The author explains how to develop a plan and implementation strategy that aligns with an organization’s particular philosophies, strategies, goals, programs, and processes. Readers learn how to outline risks and then formulate appropriate mitigation strategies. This guide provides tested, real-world solutions on how to: Conduct an effective, efficient assessment of the site and security personnel, meticulously addressing the particular needs of many different environments Make decisions about security philosophies, strategies, contract relationships, technology, and equipment replacement Interview executive and security management to determine their concerns, educate them, and ensure that they buy in to your plan Use all gathered data to construct and finalize the Security Master Plan and then implement it into the management of the businessApply Insights from an Expert with Global Experience at the Highest LevelAuthor Tim Giles worked at IBM for 31 years serving as Director of Security for the company’s operations in the United States and Canada, as well as Latin America and Asia-Pacific. His immeasurable experience and insight provide readers with an extraordinarily comprehensive understanding that they can use to design and execute a highly effective, tailored security program.