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Written specifically for non-specialists, this textbook provides a rigorous and engaging introduction to economics in the context of the business world. Striking the perfect balance between theory and practical application, it draws on interesting real-world examples and case studies – from tech companies to football clubs – to demonstrate the relevance of key economic concepts and theories to business. Clear and insightful, it is packed with current data and innovative features to bring the subject to life for students. This edition is thoroughly updated to include coverage of topics such as market failure, austerity, international trade and Brexit.
The ideal textbook for undergraduate students studying economics on business and management degrees and for use on MBA courses.
2 482 kr
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700 kr
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Original features of the book include:
a foreword by Professor Mark Blauga review of the Nobel Memorial Prize in Economics, including a biographical guide to potential future winnersa table summarising the Laureates'': year and country of birth; university and year of their first and higher degrees; their affiliation at the time of the award; broad field of study; and Prize citationcomprehensive individual entries on each of the Laureates (including their photographs), covering their careers and main published worksa glossary of selected associations, awards, institutions and societies.Written primarily for undergraduate and postgraduate students, this is also a book that many teachers and lecturers will want on their shelves. It will prove to be an invaluable reference tool for anyone wanting to understand how past events and individuals have helped mould contemporary economics.
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Primarily aimed at intermediate undergraduates taking courses not just in economics, but also in business studies, modern economic history, politics and international relations, this book will also prove useful to postgraduate students in these disciplines in their preliminary year of study.
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