Christina Öberg – författare
358 kr
Skickas
Tourism and Sustainability
Global Challenges and Local Experiences in Southeast Sweden
2 325 kr
Kommande
850 kr
Skickas inom 5-8 vardagar
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.
The textbook includes:
The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes)This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels.
Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece.
Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria’s Gordon Institute of Business Science, South Africa.
George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece.
Christina Öberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden.
Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.
3 155 kr
Skickas inom 3-6 vardagar
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.
The textbook includes:
The marketing philosophy on industrial markets The characteristics of industrial markets The marketing mix and the product life cycle The issues surrounding distribution and operations including value creation, business relationships and networks Case studies and mini case studies (vignettes)This textbook is suitable for students studying industrial marketing and other related courses at undergraduate and graduate levels.
Thomas Fotiadis is an Associate Professor of Marketing and Head of the Marketing Laboratory in the Department of Production and Management Engineering, School of Engineering at Democritus University of Thrace, Greece.
Adam Lindgreen is Professor and Head of Department of Marketing at Copenhagen Business School, Denmark and Extraordinary Professor at University of Pretoria’s Gordon Institute of Business Science, South Africa.
George J. Siomkos is Professor of Marketing at the Athens University of Economics & Business (AUEB), Director of the MSc Program in Services Management and previously Dean of the School of Business, AUEB, Greece.
Christina Öberg is Professor at CTF Service Research Center, Karlstad University and associated with the Ratio Institute, Sweden.
Dimitris Folinas is Professor in the Department of Supply Chain Management at International Hellenic University, Greece.
396 kr
Skickas
Övningsbok i marknadsföring rymmer uppgifter med lösningsförslag som ger studenter möjlighet att öva på innehållet i grund- och fortsättningskurser i marknadsföring.Övningsbok i marknadsföring rymmer uppgifter med lösningsförslag som ger studenter möjlighet att öva på innehållet i grund- och fortsättningskurser i marknadsföring.
Övningsbok i marknadsföring lämpar sig för kurserna:
Marknadsföring 1, 7,5 hp Marknadsföring 2, 7,5 hp Marknadskommunikation 7,5 hp Internationell marknadsföring 7,5 hpUppgifterna är indelade i deskriptiva, analytiska och casebaserade och berör:
Affärsidé Varumärkesstrategi Utformning av marknadsföringsbudskap Produktmarknadsföring Annonsering Relationsmarknadsföring Internationell marknadsföring MarknadsundersökningOm författarnaPetra Nordberg är internationell civilekonom. Hon har arbetat som nordisk marknadsdirektör och försäljningschef för Sverige på McCain Foods och försäljningschef på Coca Cola och på United Minds.
Christina Öberg är professor i marknadsföring vid Örebro universitet, samt Visiting Professor vid Leeds University och Honorary Associate Professor vid Exeter University. Hon har publicerat flertalet akademiska artiklar och böcker.