Daniella Ryding - Böcker

Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM).

Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia.

This book provides a critical overview of technologies that are used within the fashion industry and supply chain, with a special emphasis on how they engender sustainability and the circular economy.

This book provides a critical overview of technologies that are used within the fashion industry and supply chain, with a special emphasis on how they engender sustainability and the circular economy.

This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models.

The impact of the fashion industry on the environment is undoubtedly size-able. Offering a comprehensive and global perspective, it covers core topics such as: technological innovations and their impact on sustainable fashion, alternative models of consumption, the circular economy, the role of activism and the future of sustainable fashion.

This book demonstrates the multi-disciplinary nature of the contemporary fashion industry. Edited and authored by leading scholars and industry experts, this comprehensive volume explores how ethnicity influences every facet of fashion—from design and production to marketing and consumption. Drawing on theoretical frameworks, with practical application, this book examines how designers incorporate ethnic motifs and traditions into their collections while navigating issues of cultural appropriation and authenticity. The role of ethnicity in shaping fashion communication and business strategies, including advertising campaigns, social media branding, and runway presentations is further examined. Moreover, it sheds light on the business dynamics of ethnic fashion markets, exploring the challenges, opportunities and future directions faced by entrepreneurs and enterprises within diverse consumer market.

This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry.

Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia.