David Aaker – författare
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12 produkter
Spanning Silos
The New CMO Imperative
Av David Aaker
Ljudbok, 2008
308 kr
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Powerful product, country, and functional silos are jeopardizing companies'' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes—all of which can threaten a company''s survival. As David …
Aaker on Branding
20 Principles That Drive Success
Av David Aaker
Häftad, 2014
219 kr
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"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from thesix David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand …
Aaker on Branding
20 Principles That Drive Success
Av David Aaker
Inbunden, 2014
362 kr
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Aaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand …
Future of Purpose-Driven Branding
Signature Programs that Impact Society, Inspire, and Enhance a Business
Av David Aaker
Häftad, 2022
177 kr
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Today’s firms need a social effort that is serious and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their …
Aaker on Branding
The Playbook to Building Strong Brands
Av David Aaker
Häftad, 2025
218 kr
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Some companies and products seem to thrive year after year.What’s their secret? A powerful brand.David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major career awards in marketing and has written six groundbreaking books that have shaped how businesses build …
Owning Game-Changing Subcategories
Uncommon Growth in the Digital Age
Av David Aaker
Häftad, 2020
171 kr
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Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the …
Owning Game-Changing Subcategories
Uncommon Growth in the Digital Age
Av David Aaker
E-bok, 2020
118 kr
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Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the …
Creating Signature Stories
Strategic Messaging that Energizes, Persuades and Inspires
Av David Aaker
Häftad, 2018
171 kr
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Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories—intriguing, authentic, and involving narratives—apply the power of stories to communicate a strategic message. Marketing …
Creating Signature Stories
Strategic Messaging that Persuades, Energizes and Inspires
Av David Aaker
E-bok, 2018
118 kr
Lägg i varukorg
"All marketers should heed [the] advice" of this brand marketing guru in his latest book on digital storytelling." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaStories are orders of magnitude which are more effective than facts at achieving attention, persuading, being …
Marken erfolgreich gestalten
Die 20 wichtigsten Grundsätze der Markenführung
Av David Aaker, Florian Stahl m. fl.
2015
625 kr
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Ein kompakter Überblick über die nützlichsten Konzepte und Methoden für die Entwicklung starker Marken, die sich im Wettbewerb erfolgreich differenzieren. Die 20 Grundsätze basieren auf dem weltweit aktuellsten Wissensstand über Marken, ihre Etablierung und Weiterentwicklung. Sie zeigen die …
