David Begg – författare

Discover how the dynamic world of economics influences our daily lives, society, political decisions and environmental concerns. This thirteenth edition of Economics by David Begg, Gianluigi Vernasca, Eric Golson and Bridget Kauma, supports students understanding of economics by blending foundational principles with contemporary issues and applications.Covering the latest economic topics, such as the global implications of war, the effects of macro-inflation and the role of AI in the labour market this new edition provides a thorough and insightful exploration that fosters critical thinking and informed decision-making. Perfect for anyone looking to deepen their economic knowledge and apply it effectively.Key Features:•Up to date insights: Fully updated chapters, including new material on AI, the continued impact of COVID-19 on consumer’s confidence and expanded material on climate change.•Engaging pedagogy:  Across each chapter, theory is met with topical case studies, boxes on economic concepts and activity applications, showcasing the relevance and application of the material.•Flexible learning: Economics is written with the reader in mind to allows students to learn at their own pace. End of chapter questions are graded by difficulty and math boxes are optional for technical ability to be scaffolded.•Expert authors: Written by renowned economists with extensive experience in academia and practice.•Digital material: A wealth of online resources including adaptive learning technology, application-based activities, graphing and maths prep, question banks and a full suite of instructor resources.David Begg is Emeritus Professor of Economics at Imperial College London, and former Principle of the Business School. He is a fellow of the Royal Society of Edinburgh, a fellow of the City and Guilds of London Institute and senior independent director of IP Group, which invests in technology start-ups from leading universities in the UK, the US, and Australasia.Gianluigi Vernasca is Professor of Economics at the University of Essex. Since October 2013 he has also been Director of Education in the Department of Economics. He is Senior Fellow of the Higher Education Academy and has taught economics at both undergraduate and postgraduate levels in various institutions.Eric Golson is an Associate Professor of Economics at the University of Surrey, specializing in economic warfare and international political economy. His research includes trade warfare, economic sanctions, and military spending. An award-winning educator and advocate for diversity, he has published extensively and holds degrees from the London School of Economics and the University of Chicago.Bridget Kauma is a Lecturer in Economics at the University of Sussex, where is also the Course Director for the BA Economics. Bridget is a fellow of the Higher Education Academy and teaches Economics at both the undergraduate and postgraduate levels. She received her PhD from the University of Sussex in 2022. Her research interests are in international trade with a particular emphasis on the intersection between productivity and labour markets. Prior to joining the academia Bridget worked as Chief Trade Officer in the Ministry of Trade in Malawi.

Economics for Business now in its 6th edition remains an essential introduction to economics for business students. It provides an accessible guide to the practical uses of economics and covers topics on the global economy, GDP growth as a policy, the rise of populism and Brexit.Key features:•Draws on a wealth of contemporary examples to bring economic topics to lifeoFully updated case studies cover contemporary topics such as banking in the UAE, Amazon’s acquisition of Whole Foods, the Disney-Comcast acquisition and the proposed ASDA-Sainsbury merger.•Key economic theories explained within the context of modern businessoUpdated Business applications on issues such as mergers and acquisitions, hedging and membership of the eurozone that connects economic theories to contemporary business life.•Equips students with a practical toolkit of economics skills for businessoTargeted chapter exercises include concept questions, calculations and graphing practice.•Connect® resources such as algorithmic and static questions, application-based activities, graphing tutorials, maths preparedness exercises and a Testbank.Available with McGraw-Hill Education’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency. To learn more, visit mheducation.co.uk/connect 

“With its real-life business applications, and the tools in Connect, students are engaged from the very start. I use Connect to set reading assignments, summative and formal assessments, so that everything can be tracked and monitored in one place.” – Dr. Siobhán Lucey, University College Cork and Senior Fellow of the UK Higher Education Academy

"Well written with a good flow, this textbook provides clear and current examples, making the subject more approachable and relatable, particularly for those without an economics background. Jargon is explained clearly, saving lecture time for discussion and application.” – Professor Elizabeth Jones, Director of Undergraduate Studies, University of Warwick

Economics for Business, now in its 7th edition, remains an essential introduction to economics for business students. Written in a clear and accessible style, it shows how economics applies to real-world business practice and policy by exploring a wide range of contemporary issues, such as behavioural economics, GDP growth as a policy, the rise of populism and sustainable development. Key features:

Contemporary international examples bring economic topics to life and cover issues such as concert ticking pricing, Amazon’s data centres, banking in the UAE, the Vodafone-Three UK merger, and the economic impact of social media.Economic theories explained within the context of modern business with updated applications on mergers and acquisitions, hedging, and Eurozone membership, linking theory directly to modern business practice.Practical toolkit for business students with targeted chapter exercises including concept questions, calculations, and graphing practice.

Economics for Business is available through McGraw Hill’s Connect® learning platform as an interactive, adaptive eBook alongside a wealth of ready-made course content for teaching, learning, practice and assessment. With a variety of tools to help with course management, insight and tracking, Connect helps faculty and institutions improve student outcomes and deliver courses more efficiently. To learn more, visit mheducation.co.uk/connect.

Key Connect® features for this edition include:

Interactive Graphs that help students see the relevance of the subject matter by providing visual displays of real data for students to manipulate.

Economic Application Based Activities that provide students with valuable practice, using problem solving skills to apply their knowledge to realistic scenarios. Students’ progress from understanding basic concepts to analysing complex scenarios.

Damian Ward is Professor of Business Economics and Dean of the Hertfordshire Business School at University of Hertfordshire. He has extensive experience of teaching undergraduate and MBA students, including executive management programmes for leading global organizations. His research interests focus on the application of economic theory to the workings of the financial services industry and he is a non-executive director of the London Institute of Banking and Finance.

David Begg is Emeritus Professor of Economics at Imperial College Business School.