David Laux - Böcker
Visar alla böcker från författaren David Laux. Handla med fri frakt och snabb leverans.
3 produkter
3 produkter
CRM Goes Digital
Design and Use of Digital Customer Interface in Marketing, Sales and Service
Inbunden, Engelska, 2025
1 096 kr
Skickas inom 10-15 vardagar
Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile CRM concepts, Big Data and social media tools, new customer experience or loyalty approaches, and Artificial Intelligence, etc. In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization. The book also focuses on sales management and the improvement of sales performance through radical customer orientation. The chapters are written by, and for, academic, consulting, and company experts who appreciate a theoretical and practical approach to the topic.
CRM Goes Digital
Design and Use of Digital Customer Interface in Marketing, Sales and Service
Häftad, Engelska, 2026
769 kr
Skickas inom 10-15 vardagar
Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile CRM concepts, Big Data and social media tools, new customer experience or loyalty approaches, and Artificial Intelligence, etc. In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization. The book also focuses on sales management and the improvement of sales performance through radical customer orientation. The chapters are written by, and for, academic, consulting, and company experts who appreciate a theoretical and practical approach to the topic.
Vertriebsstrategien für den Mittelstand
Die Vitaminkur für Absatz, Umsatz und Ertrag
Inbunden, Tyska, 2006
669 kr
Skickas inom 10-15 vardagar
Für die langjährigen Eigentümer der mittelständischen Unternehmen ist es an der Zeit, das Zepter zu übergeben, um die Firmen für die neuen - rausforderungen zu rüsten.