David Mackay – författare

What does strategy mean to the founder and CEO of a coaching and consulting company whose mission is to create inclusive and values-driven cultures where people can achieve their full potential while positively impacting society?How is sustainable strategic decision-making viewed by a former Member of the European Parliament?Developed in consultation with lecturers, students, and professionals, the research-driven process-practice model of strategy in Strategy: Theory, Practice, Implementation places implementation at its core, enabling students to develop a crystal-clear understanding of how strategy operates in a culture of dynamism, adaptability, and change.The authors' wealth of teaching, research, and practitioner experience shines through in their writing as they strike the perfect balance between clarity and rigour. They expertly cover all the core areas of strategy, using carefully paced, step-by-step guidance to apply theories and models of strategy to a diverse range of examples, making the text the most practical of its kind.Moving beyond the limits of traditional texts, Strategy offers unique Practitioner Insights (and accompanying video interviews) gathered from professionals engaged in a range of strategic roles, across multiple industries and sectors worldwide, to help students grasp the complex reality of strategic management in practice.Strategy ultimately provides students with an empowering, critical, and highly practical approach to thinking, talking, and acting like a strategist.Online resources accompanying the textbook include:For registered adopters:- A test bank- PowerPoint slides- Answers to, or guidance on, the case study questions in the book- A series of 'Boardroom Challenges' for use in group role play exercises / action learning simulations- Teaching notes on using the 'Boardroom Challenges' in classFor students:- Practitioner insight video interviews, and further videos providing advice on how students can enhance their employability- Research Insights to broaden students' perspectives of academic research and its impact on strategic thinking- Links to articles, cases, chapters, or multimedia resources to support students' further reading- Additional case studies with exercises or discussion questions- MCQs- Guidance on how to analyse a case study- Flashcard glossary- Two additional chapters: Chapter 15 Designing effective strategy activities; Chapter 16 Strategy in practice: learning, reflecting, thinking

This Element maintains that increasing strategic effectiveness involves paying greater attention to the idiosyncratic capabilities and know-how already accumulated in an organization's shared practices and the modus operandi contained therein. An organization's modus operandi describes the practiced patterned regularities that enables it to achieve a consistency of response in strategic circumstances even in the absence of any clear, formalized strategic plan. This patterned regularity known as Strategy-in-Practices (SiP) draws attention to the tacit influence of an organization's shared practices on its formal strategy-making efforts. It emphasizes the need for both these to be aligned so that the organization is better prepared to cope with the challenges and opportunities it faces.

In this book, first published in 2006, seven internationally renowned writers address the theme of Power from the perspective of their own disciplines. Energy expert Mary Archer begins with an exploration of the power sources of our future. Astronomer Neil Tyson leads a tour of the orders of magnitude in the cosmos. Mathematician and inventor of the Game of Life John Conway demonstrates the power of simple ideas in mathematics. Screenwriter Maureen Thomas explains the mechanisms of narrative power in the media of film and videogames, Elisabeth Bronfen the emotional power carried by representations of life and death, and Derek Scott the power of patriotic music and the mysterious Mozart effect. Finally, celebrated parliamentarian Tony Benn critically assesses the reality of power and democracy in society.

Originally published in 1985. After the epoch-making voyages of exploration of Captain Cook, a series of further exploratory missions was financed by the British government to add to the knowledge of the lands of the southern hemisphere: 'a more minute examination of the coast' was, for example, the brief of the voyage of the Investigator. Specimens of plants and fauna were to be collected, and useful products noted. The combination of the commercial streak with a commitment to empirical science was typical of the interests of the eighteenth century.This book traces the explorations and achievements of those who undertook missions of this kind, as extensions of their patrons' eyes, as it were. The commercial possibilities - of cotton, furs, foodstuffs, and other products - were exploited to the full, and the achievements of science thus helped to strengthen the imperial effort. Notable figures include the distinguished naturalist Sir Joseph Banks and the notorious Captain Bligh of the Bounty. The fascination and wide-ranging story is told with full scholarly documentation and many new insights and discoveries.

Originally published in 1985. After the epoch-making voyages of exploration of Captain Cook, a series of further exploratory missions was financed by the British government to add to the knowledge of the lands of the southern hemisphere: 'a more minute examination of the coast' was, for example, the brief of the voyage of the Investigator. Specimens of plants and fauna were to be collected, and useful products noted. The combination of the commercial streak with a commitment to empirical science was typical of the interests of the eighteenth century.This book traces the explorations and achievements of those who undertook missions of this kind, as extensions of their patrons' eyes, as it were. The commercial possibilities - of cotton, furs, foodstuffs, and other products - were exploited to the full, and the achievements of science thus helped to strengthen the imperial effort. Notable figures include the distinguished naturalist Sir Joseph Banks and the notorious Captain Bligh of the Bounty. The fascination and wide-ranging story is told with full scholarly documentation and many new insights and discoveries.

The American military presence in Scotland during the Cold War was greater than in either of the World Wars, bringing with it the largest peace-time number of foreign military personnel in Scotland’s history. This military power was delivered by individuals – the forgotten heroes. They worked to high standards of professionalism and most had no true concept of the danger they faced from the Soviet threat. This reality was only ever confronted during the Cuban Missile Crisis of 1962.The author, a former Cold War special forces officer, brings his personal expertise into play, examining this intriguing story by reaching out to more than one hundred veterans and expert witnesses. Their contributions cover the nitty-gritty end of history, not high-end diplomacy. This fast-moving account of their endeavours, often in long working conditions, highlights the value of teamwork, training and determination.It is clear that Scotland would have been a Soviet target of necessity once the American bases were established. Scotland was of great importance to the United States during the Cold War and this research shows that, for more than thirty years, Scotland was the capstone in Washington’s early Cold War strategy.Scotland was an active centre of US strategic operations and the vital importance of its geographic position is clearly demonstrated as each location is examined, and its benefits listed. There were six significant bases, the most important being America’s only nuclear-armed submarine squadron in the Holy Loch. He details the operations which were carried out by the large radio spy stations (SIGINT) at Kirknewton, Thurso and Edzell. And he reveals for the first time America’s most bizarre intelligence gathering activity of the early Cold War, which also took place in Scotland.Overall, this book provides an important addition to the conventional US/UK Cold War narrative. The United States desperately needed the assistance Scotland provided and the author presents a convincing narrative that Scotland was at the epicentre of the Cold War’s most terrifying episode – the Cuban Missile Crisis. Kennedy’s success was greatly assisted by these Scottish bases which provided him with the firepower and intelligence to outwit Khrushchev. One section of the book deals with the visit of JFK’s top advisor to Holy Loch – a story that has never been revealed before. It emphasises the simple fact that Scotland’s role was a game changer. An interesting theme throughout the book is the espionage effort mounted by the KGB against these bases. The author has interviewed senior intelligence officers and their input is revealing. These were exciting times for the young Americans who crossed the ocean to serve their country and this is their Cold War story.

In this book, first published in 2006, seven internationally renowned writers address the theme of Power from the perspective of their own disciplines. Energy expert Mary Archer begins with an exploration of the power sources of our future. Astronomer Neil Tyson leads a tour of the orders of magnitude in the cosmos. Mathematician and inventor of the Game of Life John Conway demonstrates the power of simple ideas in mathematics. Screenwriter Maureen Thomas explains the mechanisms of narrative power in the media of film and videogames, Elisabeth Bronfen the emotional power carried by representations of life and death, and Derek Scott the power of patriotic music and the mysterious Mozart effect. Finally, celebrated parliamentarian Tony Benn critically assesses the reality of power and democracy in society.