Dietmar Grichnik – författare

Corporate venturing is a key strategic growth tool, but it is also complex and most programmes fail. Learn how to successfully manage, measure and improve a corporate venturing programme with this one-stop strategic guide. The Corporate Venturing Handbook delivers phase-by-phase guidance on the effective set-up, operation and termination of a corporate venturing programme. Shedding light on how corporate venturing actually works in practice, it outlines how to manage its underlying dynamics and avoid pitfalls. Its intuitive and systematic framework navigates users through meeting objectives and expectations so they can successfully generate value for their organizations. The framework is evidence-based and data-driven, steering users to make informed decisions specifically tailored to their own organizational needs, and also offers a valuable tool to help measure and capture the financial and strategic return on innovation, improving the transparency and traceability of value creation. Readers will also benefit from best practice insights, cases and examples from some of the biggest and most longstanding corporate venturing programmes in the world, including Siemens Healthineers, Shell Ventures, AXA Venture Partners, PM Equity Partner, Nestle and Samsung.

"When was the last time you heard about Mark Zuckerberg, Elon Musk or Richard Branson? If you are like most people, you are told about the heroes of entrepreneurship every day. While this focus on the superstars makes entrepreneurship seem glamorous, it can also seem intimidating and an unrealistic career choice. This is entirely unnecessary – research clearly shows that anyone can learn to successfully launch and run a business. Entrepreneurial Living is a hands-on guide that demystifies entrepreneurship as something that can be measured and understood. Using the analogy of a board game and illustrative examples, the book teaches you the fundamentals of entrepreneurial life."

"When was the last time you heard about Mark Zuckerberg, Elon Musk or Richard Branson? If you are like most people, you are told about the heroes of entrepreneurship every day. While this focus on the superstars makes entrepreneurship seem glamorous, it can also seem intimidating and an unrealistic career choice. This is entirely unnecessary – research clearly shows that anyone can learn to successfully launch and run a business. Entrepreneurial Living is a hands-on guide that demystifies entrepreneurship as something that can be measured and understood. Using the analogy of a board game and illustrative examples, the book teaches you the fundamentals of entrepreneurial life."

Manager sehen sich auf nahezu allen Ebenen ihres Handelns mit Unsicherheiten konfrontiert. Fast alle etablierten Unternehmen verschreiben sich dem Ziel, dynamischeren und unsicheren Märkten mit gesteigerter Innovationskraft zu begegnen. Handeln wie ein Start-up und Fahrtaufnehmen wie ein Ozeandampfer beschreibt aber für viele Firmen die Quadratur des Kreises. Unternehmen müssen wieder energetisiert und unternehmerischer werden. Doch wie?

Antworten liefert dieses Praxisbuch. Führende Autoren aus Wissenschaft, Beratung und Unternehmenspraxis zeigen Wege, wie die unternehmerische Methode „Effectuation“ gewinnbringend zur Geschäftsmodellinnovation genutzt und konkret im Unternehmen umgesetzt werden kann. Nachvollziehbare Fallstudien illustrieren die Prinzipien des Effectuation-Ansatzes und fordern zur direkten Umsetzung in der eigenen unternehmerischen Praxis auf.