Dominik Schwizer – författare

This innovative book explores the managerial implications of European sport’s unique characteristics. Combining insights from academics with practical solutions from sports managers and executives, this book elucidates the fundamental concepts of sport management from different perspectives.This book focuses on employment sectors where students in sport management are most likely to be professionally active. It builds on the specific features of the ‘European Model of Sport’ and includes insight-interviews with over 20 sport managers and executives who share their practical experience. It investigates the non-profit sector, addressing topics such as strategic management, professionalization and diversity management, as well as the for-profit sector in the context of innovation, data management, regulation and sports marketing. Chapters also examine management issues in the public sector, including grassroots sports and health policies, and current and future challenges facing European sport management, such as esports, and tourism sustainability. Each chapter is designed for classroom use, with key learning objectives and a thorough introduction alongside detailed discussion of key concepts, models and instruments and their practical implications.Sport Management in Europe is ideal for sports management students to enhance their knowledge and prepare for their careers as tomorrow’s sport managers, leaders and decision-makers. Practitioners will also benefit from this book’s insights and solutions which can be implemented in different employment sectors.

This innovative book explores the managerial implications of European sport's unique characteristics. Combining insights from academics with practical solutions from sports managers and executives, this book elucidates the fundamental concepts of sport management from different perspectives.This book focuses on employment sectors where students in sport management are most likely to be professionally active. It builds on the specific features of the 'European Model of Sport' and includes insight-interviews with over 20 sport managers and executives who share their practical experience. It investigates the non-profit sector, addressing topics such as strategic management, professionalization and diversity management, as well as the for-profit sector in the context of innovation, data management, regulation and sports marketing. Chapters also examine management issues in the public sector, including grassroots sports and health policies, and current and future challenges facing European sport management, such as esports, and tourism sustainability. Each chapter is designed for classroom use, with key learning objectives and a thorough introduction alongside detailed discussion of key concepts, models and instruments and their practical implications.Sport Management in Europe is ideal for sports management students to enhance their knowledge and prepare for their careers as tomorrow's sport managers, leaders and decision-makers. Practitioners will also benefit from this book's insights and solutions which can be implemented in different employment sectors.

This innovative book explores the managerial implications of European sport's unique characteristics. Combining insights from academics with practical solutions from sports managers and executives, this book elucidates the fundamental concepts of sport management from different perspectives.This book focuses on employment sectors where students in sport management are most likely to be professionally active. It builds on the specific features of the 'European Model of Sport' and includes insight-interviews with over 20 sport managers and executives who share their practical experience. It investigates the non-profit sector, addressing topics such as strategic management, professionalization and diversity management, as well as the for-profit sector in the context of innovation, data management, regulation and sports marketing. Chapters also examine management issues in the public sector, including grassroots sports and health policies, and current and future challenges facing European sport management, such as esports, and tourism sustainability. Each chapter is designed for classroom use, with key learning objectives and a thorough introduction alongside detailed discussion of key concepts, models and instruments and their practical implications.Sport Management in Europe is ideal for sports management students to enhance their knowledge and prepare for their careers as tomorrow's sport managers, leaders and decision-makers. Practitioners will also benefit from this book's insights and solutions which can be implemented in different employment sectors.

This innovative book explores the managerial implications of European sport’s unique characteristics. Combining insights from academics with practical solutions from sports managers and executives, this book elucidates the fundamental concepts of sport management from different perspectives.This book focuses on employment sectors where students in sport management are most likely to be professionally active. It builds on the specific features of the ‘European Model of Sport’ and includes insight-interviews with over 20 sport managers and executives who share their practical experience. It investigates the non-profit sector, addressing topics such as strategic management, professionalization and diversity management, as well as the for-profit sector in the context of innovation, data management, regulation and sports marketing. Chapters also examine management issues in the public sector, including grassroots sports and health policies, and current and future challenges facing European sport management, such as esports, and tourism sustainability. Each chapter is designed for classroom use, with key learning objectives and a thorough introduction alongside detailed discussion of key concepts, models and instruments and their practical implications.Sport Management in Europe is ideal for sports management students to enhance their knowledge and prepare for their careers as tomorrow’s sport managers, leaders and decision-makers. Practitioners will also benefit from this book’s insights and solutions which can be implemented in different employment sectors.

This book offers a comprehensive guide for sports organizations to effectively manage and leverage data for optimal outcomes. It bridges theory and practice, providing frameworks for sports data strategy and analytics, and emphasizing data governance, quality, and security. Through case studies and examples, it demonstrates data-driven improvements in player recruitment, game strategy, fan engagement, and revenue generation. Exploring emerging trends like AI and machine learning, it empowers readers to make informed decisions and meet the growing demand for data-driven decision-making in sports. The book aims to unlock the potential of sports data for sustained success in the industry.

This book offers a comprehensive guide for sports organizations to effectively manage and leverage data for optimal outcomes. It bridges theory and practice, providing frameworks for sports data strategy and analytics, and emphasizing data governance, quality, and security. Through case studies and examples, it demonstrates data-driven improvements in player recruitment, game strategy, fan engagement, and revenue generation. Exploring emerging trends like AI and machine learning, it empowers readers to make informed decisions and meet the growing demand for data-driven decision-making in sports. The book aims to unlock the potential of sports data for sustained success in the industry.

Dominik Schwizer untersucht Aktivierungsstrategien namhafter Sponsoren im Sport und entwickelt konzeptionelle Ansätze zur Gestaltung von Aktivierung in Sportsponsoring-Partnerschaften. Er zeigt Mechanismen und Themenfelder auf, mit denen Sportsponsoring-Partnerschaften aus Sponsorenperspektive gezielt in die Unternehmenskommunikation integriert werden können. Eine Themenlandkarte mit aggregierten Herausforderungen im Sportsponsoring-Management, eine Typologie zur Aktivierung im Sportsponsoring, ein Aktivierungskonzept zur Gestaltung von Sportsponsoring-Partnerschaften und zwei Projektrealisierungen zur Aktivierung im Sportsponsoring sowie praxisnahe Handlungsempfehlungen unterstützen Sponsoring-Verantwortliche bei der Planung, Konzeption und Realisierung einer professionellen Aktivierung von Sportsponsoring-Partnerschaften.