Michael Mrkonjic – författare

This innovative book explores the managerial implications of European sport’s unique characteristics. Combining insights from academics with practical solutions from sports managers and executives, this book elucidates the fundamental concepts of sport management from different perspectives.This book focuses on employment sectors where students in sport management are most likely to be professionally active. It builds on the specific features of the ‘European Model of Sport’ and includes insight-interviews with over 20 sport managers and executives who share their practical experience. It investigates the non-profit sector, addressing topics such as strategic management, professionalization and diversity management, as well as the for-profit sector in the context of innovation, data management, regulation and sports marketing. Chapters also examine management issues in the public sector, including grassroots sports and health policies, and current and future challenges facing European sport management, such as esports, and tourism sustainability. Each chapter is designed for classroom use, with key learning objectives and a thorough introduction alongside detailed discussion of key concepts, models and instruments and their practical implications.Sport Management in Europe is ideal for sports management students to enhance their knowledge and prepare for their careers as tomorrow’s sport managers, leaders and decision-makers. Practitioners will also benefit from this book’s insights and solutions which can be implemented in different employment sectors.