341 kr
Skickas
341 kr
Skickas
382 kr
Läs direkt efter köp
473 kr
Skickas inom 5-8 vardagar
589 kr
Skickas inom 5-8 vardagar
303 kr
Skickas inom 5-8 vardagar
237 kr
Skickas inom 5-8 vardagar
52 kr
Läs direkt efter köp
Ask consumers and users what names they associate with the multibillion dollar personal computer market, and they will answer IBM, Apple, Tandy, or Lotus. The more knowledgable of them will add the likes of Microsoft, Ashton-Tate, Compaq, and Borland. But no one will say Xerox. Fifteen years after it invented personal computing, Xerox still means "copy."
Fumbling the Future tells how one of America''s leading corporations invented the technology for one of the fastest-growing products of recent times, then miscalculated and mishandled the opportunity to fully exploit it. It is a classic story of how innovation can fare within large corporate structures, the real-life odyssey of what can happen to an idea as it travels from inspiration to implementation.
More than anything, Fumbling the Future is a tale of human beings whose talents, hopes, fears, habits, and prejudices determine the fate of our largest organizations and of our best ideas. In an era in which technological creativity and economic change are so critical to the competitiveness of the American economy, Fumbling the Future is a parable for our times.
234 kr
Skickas inom 3-6 vardagar
249 kr
Skickas inom 3-6 vardagar
134 kr
Läs direkt efter köp
467 kr
Läs direkt efter köp
534 kr
Läs direkt efter köp
202 kr
Skickas inom 5-8 vardagar