Erik Peterson – författare

The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle

The most successful salespeople understand that they are fundamentally storytellers. The reality is that to succeed in sales, you need to master the art of customer conversation. The best story told in the best way will always win. Being remarkable and memorable in your conversations is very important—but it goes beyond great delivery. You must be able to articulate value.

The Three Value Conversations provides the tools and methods you need to differentiate yourself and your solutions from the competition, elevate value to the right decision maker, and maximize all sales opportunities across the entire long lead buying cycle.The book teaches you how to:

Create value for your prospects by identifying and advising them on problems, potential threats and missed opportunities Articulate why your prospects need to choose you over rival competitors Elevate the value of your offering to your prospect’s senior-level decision-makers Demonstrate the business and financial acumen required to make a compelling, credible business case for your solution Identify unconsidered needs that only your solution solves Embrace the natural tension that occurs between buyers and sellers to capture and protect the value of your opportunity from unnecessary discounting

Not just another sales process book, The Three Value Conversations equips you with practical, hands-on concepts for engaging prospects and customers at any moment in the buying cycle with the specific stories and skills to create, elevate, and capture value.

The essays in Theological Tractates were published between 1925 and 1937, during which time Erik Peterson converted from Protestantism to Roman Catholicism. They deal with a range of theological topics—from the thought of Protestant theologian Karl Barth, to liturgy, the Church in the New Testament, Christianity and Judaism, angels, martyrdom, and mysticism. Among them is Peterson's landmark essay on ancient "political theology," "Monotheism as a Political Problem," which shows how ancient writers—pagans, Jews, and Christians—justified earthly monarchy by its parallel with the monotheistic belief in one divinity in heaven. Peterson asserted that such a political theology was incompatible with Christianity, a thesis that became a reference point for modern political theology.

The essays in Theological Tractates were published between 1925 and 1937, during which time Erik Peterson converted from Protestantism to Roman Catholicism. They deal with a range of theological topics—from the thought of Protestant theologian Karl Barth, to liturgy, the Church in the New Testament, Christianity and Judaism, angels, martyrdom, and mysticism. Among them is Peterson's landmark essay on ancient "political theology," "Monotheism as a Political Problem," which shows how ancient writers—pagans, Jews, and Christians—justified earthly monarchy by its parallel with the monotheistic belief in one divinity in heaven. Peterson asserted that such a political theology was incompatible with Christianity, a thesis that became a reference point for modern political theology.

Win more deals with the perfect sales story!“Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.”—Karen Quintos, CMO and SVP, Dell Inc.“The concepts outlined in this book are critical skills to building a world-class presales organization.”—Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP“Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. We’ve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.”—Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company“The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!”—Ken Powell, Vice President, Worldwide Sales Enablement, ADP“The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.”—Aron Ain, CEO, KronosAbout the Book:In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success.Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals.With Conversations That Win the Complex Sale, you’ll learn how to:Differentiate yourself from the competition by finding your “Value Wedge”Avoid parity in your value propositions by creating “Power Positions”Create a message that can literally double the number of deals you close Spike customer attention and create “Wow” in your conversations Prove all your claims without resorting to lists of boring facts and statisticsYour competitors are out there telling their own corporate story—a story customers don’t want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers.Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.

For the last two centuries, groups of influential men have, in the professed interest of fiscal responsibility, crime reduction, and outright racism, attempted to control who was allowed to bear children. Their efforts, “eugenics,” characterize a movement that over the last century swept across the world—from the US to Brazil, Japan, India, Australia, and beyond—in the form of marriage restrictions, asylum detention, and sterilization campaigns affected millions. German physicians and scientists adopted and then heightened these eugenics practices beginning in 1939, starving or executing those they deemed “life unworthy of life.”But well after the liberation of Nazi deathcamps, health care workers and even the US government pursued policies worldwide with the express purpose of limiting the reproduction of poor non-whites. The Shortest History of Eugenics takes us back to the founding principles of the movement, revealing how an idea that began in cattle breeding took such an insidious turn—and how it lingers in rhetoric and policy today.The Shortest History books deliver thousands of years of history in one riveting, fast-paced read.