Fiona Green – författare & böcker

Winning with Data in the Business of Sports

CRM and Analytics

Inbunden, Engelska, 2021

675 kr

Skickas inom 5-8 vardagar

New technologies mean that sports clubs and governing bodies are generating more data than ever to help manage their relationship with fans, their performance, and their income streams. This new edition of Winning with Data in the Business of Sports explains how to acquire, store, maintain, and use data in the most effective ways. The key developments are three-fold: new technology, new understanding of how to apply that technology, and the new laws informing and controlling the data that can be generated from the technology. Important developments that have occurred since the publication of the first edition include the General Data Protection Regulations (GDPR) and the COVID-19 pandemic. With a focus on these unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry. This second edition includes: - An introduction to new technologies, the data they generate, and the supporting processes we need to have in place to use them. - Brand new case studies with recent examples of creative applications from clubs, teams, leagues, and governing bodies, including Arsenal, AS Roma, ICC Cricket World Cup, LA Kings, Portland Trail Blazers, and UEFA. - The sports industry’s response to tighter data legislation introduced primarily though the GDPR. - The role of data and direct engagement during the COVID-19 pandemic. The book provides clear guidance and knowledge that sports industry professionals need to understand the role of data for the business side of sports. It is essential reading for sports clubs, governing bodies and those working in sports marketing, media and communications, sponsorship, merchandise, ticketing, events, and participation development. The book will also be of interest to students of sports management.

Winning with Data in the Business of Sports

CRM and Analytics

AvFiona Green

E-bok

PDF, Engelska, 2021

449 kr

Läs direkt efter köp

New technologies mean that sports clubs and governing bodies are generating more data than ever to help manage their relationship with fans, their performance, and their income streams. This new edition of Winning with Data in the Business of Sports explains how to acquire, store, maintain, and use data in the most effective ways. The key developments are three-fold: new technology, new understanding of how to apply that technology, and the new laws informing and controlling the data that can be generated from the technology.

Important developments that have occurred since the publication of the first edition include the General Data Protection Regulations (GDPR) and the COVID-19 pandemic. With a focus on these unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry. This second edition includes:

- An introduction to new technologies, the data they generate, and the supporting processes we need to have in place to use them.

- Brand new case studies with recent examples of creative applications from clubs, teams, leagues, and governing bodies, including Arsenal, AS Roma, ICC Cricket World Cup, LA Kings, Portland Trail Blazers, and UEFA.

- The sports industry’s response to tighter data legislation introduced primarily though the GDPR.

- The role of data and direct engagement during the COVID-19 pandemic.

The book provides clear guidance and knowledge that sports industry professionals need to understand the role of data for the business side of sports. It is essential reading for sports clubs, governing bodies and those working in sports marketing, media and communications, sponsorship, merchandise, ticketing, events, and participation development. The book will also be of interest to students of sports management.

Winning with Data in the Business of Sports

CRM and Analytics

AvFiona Green

E-bok

Engelska, 2021

449 kr

Läs direkt efter köp

New technologies mean that sports clubs and governing bodies are generating more data than ever to help manage their relationship with fans, their performance, and their income streams. This new edition of Winning with Data in the Business of Sports explains how to acquire, store, maintain, and use data in the most effective ways. The key developments are three-fold: new technology, new understanding of how to apply that technology, and the new laws informing and controlling the data that can be generated from the technology.

Important developments that have occurred since the publication of the first edition include the General Data Protection Regulations (GDPR) and the COVID-19 pandemic. With a focus on these unique challenges coupled with the opportunities the use of data creates, this book is essential reading for professionals within the sports industry. This second edition includes:

- An introduction to new technologies, the data they generate, and the supporting processes we need to have in place to use them.

- Brand new case studies with recent examples of creative applications from clubs, teams, leagues, and governing bodies, including Arsenal, AS Roma, ICC Cricket World Cup, LA Kings, Portland Trail Blazers, and UEFA.

- The sports industry’s response to tighter data legislation introduced primarily though the GDPR.

- The role of data and direct engagement during the COVID-19 pandemic.

The book provides clear guidance and knowledge that sports industry professionals need to understand the role of data for the business side of sports. It is essential reading for sports clubs, governing bodies and those working in sports marketing, media and communications, sponsorship, merchandise, ticketing, events, and participation development. The book will also be of interest to students of sports management.

Winning with Data and the Athlete Brand

AvFiona Green

E-bok

PDF, Engelska, 2026

572 kr

Läs direkt efter köp

Professional athletes are more than performers - they are sports brands, and data is the key that will identify, optimise, measure and predict their value.In the multi-billion-dollar sports industry, why do just 5% of professional athletes successfully transform their talent into enduring brands? For business leaders navigating the intersection of sports, marketing and technology, this essential guide reveals how the emotional connections athletes create - memories that last decades beyond their final performances - represents vastly untapped commercial potential. While icons like Beckham, Jordan and Serena Williams have mastered this transition, over 95% of the world's 400,000 professional athletes fail to capitalise on their brand value. At the heart of this transformation lies data - the critical element that will enable the next generation of athletes and their representatives to secure sustainable futures commensurate with their extraordinary dedication and sacrifice. The book offers a comprehensive framework for: Quantifying and monetising an athlete's emotional impact on audiences. Extending career value far beyond the typically brief window of peak performance. Leveraging data analytics to identify, build and optimise athlete brand potential. For sports executives, marketers, agents and forward-thinking business leaders, this book provides the strategic blueprint for revolutionising how we value, develop and maximise the full potential of athletic talent in today's data-driven marketplace.

Winning with Data and the Athlete Brand

AvFiona Green

E-bok

Engelska, 2026

556 kr

Läs direkt efter köp

Professional athletes are more than performers - they are sports brands, and data is the key that will identify, optimise, measure and predict their value.In the multi-billion-dollar sports industry, why do just 5% of professional athletes successfully transform their talent into enduring brands? For business leaders navigating the intersection of sports, marketing and technology, this essential guide reveals how the emotional connections athletes create - memories that last decades beyond their final performances - represents vastly untapped commercial potential. While icons like Beckham, Jordan and Serena Williams have mastered this transition, over 95% of the world's 400,000 professional athletes fail to capitalise on their brand value. At the heart of this transformation lies data - the critical element that will enable the next generation of athletes and their representatives to secure sustainable futures commensurate with their extraordinary dedication and sacrifice. The book offers a comprehensive framework for: Quantifying and monetising an athlete's emotional impact on audiences. Extending career value far beyond the typically brief window of peak performance. Leveraging data analytics to identify, build and optimise athlete brand potential. For sports executives, marketers, agents and forward-thinking business leaders, this book provides the strategic blueprint for revolutionising how we value, develop and maximise the full potential of athletic talent in today's data-driven marketplace.

Winning with Data and the Athlete Brand

AvFiona Green

Häftad, Engelska, 2026

512 kr

Skickas inom 10-15 vardagar

Professional athletes are more than performers – they are sports brands, and data is the key that will identify, optimise, measure and predict their value.In the multi-billion-dollar sports industry, why do just 5% of professional athletes successfully transform their talent into enduring brands? For business leaders navigating the intersection of sports, marketing and technology, this essential guide reveals how the emotional connections athletes create – memories that last decades beyond their final performances – represents vastly untapped commercial potential. While icons like Beckham, Jordan and Serena Williams have mastered this transition, over 95% of the world's 400,000 professional athletes fail to capitalise on their brand value. At the heart of this transformation lies data – the critical element that will enable the next generation of athletes and their representatives to secure sustainable futures commensurate with their extraordinary dedication and sacrifice. The book offers a comprehensive framework for:Quantifying and monetising an athlete's emotional impact on audiences.Extending career value far beyond the typically brief window of peak performance.Leveraging data analytics to identify, build and optimise athlete brand potential.For sports executives, marketers, agents and forward-thinking business leaders, this book provides the strategic blueprint for revolutionising how we value, develop and maximise the full potential of athletic talent in today's data-driven marketplace.

Winning with Data and the Athlete Brand

AvFiona Green

Inbunden, Engelska, 2026

2 489 kr

Skickas inom 10-15 vardagar

Professional athletes are more than performers – they are sports brands, and data is the key that will identify, optimise, measure and predict their value.In the multi-billion-dollar sports industry, why do just 5% of professional athletes successfully transform their talent into enduring brands? For business leaders navigating the intersection of sports, marketing and technology, this essential guide reveals how the emotional connections athletes create – memories that last decades beyond their final performances – represents vastly untapped commercial potential. While icons like Beckham, Jordan and Serena Williams have mastered this transition, over 95% of the world's 400,000 professional athletes fail to capitalise on their brand value. At the heart of this transformation lies data – the critical element that will enable the next generation of athletes and their representatives to secure sustainable futures commensurate with their extraordinary dedication and sacrifice. The book offers a comprehensive framework for:Quantifying and monetising an athlete's emotional impact on audiences.Extending career value far beyond the typically brief window of peak performance.Leveraging data analytics to identify, build and optimise athlete brand potential.For sports executives, marketers, agents and forward-thinking business leaders, this book provides the strategic blueprint for revolutionising how we value, develop and maximise the full potential of athletic talent in today's data-driven marketplace.

Managing Training and Development Finance

Training and Development 11.10

AvFiona Green,Ken Langdon

Häftad, Engelska, 2003

114 kr

Skickas inom 5-8 vardagar

Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the vast array of options available to the HR function including on-the-job learning, formal management education, coaching and mentoring. Cost-effectiveness and measurable payback are also dealt with as cornerstones of any training and development activity.

Managing Training and Development Finance

Training and Development 11.10

AvKen Langdon,Fiona Green

E-bok

PDF, Engelska, 2004

180 kr

Läs direkt efter köp

Effective Training & Development is essential if you are to continuously get the best from your people and extend the knowledge shelf-life of your company. This module explores the vast array of options available to the HR function including on-the-job learning, formal management education, coaching and mentoring. Cost-effectiveness and measurable payback are also dealt with as cornerstones of any training and development activity.

Mother Wave

Theorizing, Enacting, and Representing Matricentric Feminism

AvFiona Green,Andrea O'Reilly Herreram. fl.

Häftad, Engelska, 2025

457 kr

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Fiona Green – författare

Winning with Data in the Business of Sports

Winning with Data in the Business of Sports

Winning with Data in the Business of Sports

Winning with Data and the Athlete Brand

Winning with Data and the Athlete Brand

Winning with Data and the Athlete Brand

Winning with Data and the Athlete Brand

Managing Training and Development Finance

Managing Training and Development Finance

Mother Wave

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