Gaetano Aiello – författare
Visar alla böcker från författaren Gaetano Aiello. Handla med fri frakt och snabb leverans.
8 produkter
Country of Origin Effect
Looking Back and Moving Forward
Av Isaac Cheah, Ian Phau m. fl.
Inbunden, 2019
2588 kr
Lägg i varukorg
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for …
Country of Origin Effect
Looking Back and Moving Forward
Av Isaac Cheah, Ian Phau m. fl.
Häftad, 2020
742 kr
Lägg i varukorg
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for …
Country of Origin Effect
Looking Back and Moving Forward
Av Gaetano Aiello, Ian Phau m. fl.
E-bok, 2020
874 kr
Lägg i varukorg
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for …
Country of Origin Effect
Looking Back and Moving Forward
Av Gaetano Aiello, Ian Phau m. fl.
E-bok, 2020
874 kr
Lägg i varukorg
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for …
Global Branding and Country of Origin
Creativity and Passion
Av Gaetano Aiello, Raffaele Donvito m. fl.
Häftad, 2018
427 kr
Lägg i varukorg
Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international …
Global Branding and Country of Origin
Creativity and Passion
Av Gaetano Aiello, Raffaele Donvito m. fl.
Inbunden, 2014
1268 kr
Lägg i varukorg
Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international …
Global Branding and Country of Origin
Creativity and Passion
Av Tiziano Vescovi, Raffaele Donvito m. fl.
E-bok, 2016
485 kr
Lägg i varukorg
Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international …
Global Branding and Country of Origin
Creativity and Passion
Av Tiziano Vescovi, Raffaele Donvito m. fl.
E-bok, 2016
471 kr
Lägg i varukorg
Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environment, business and customers are increasingly developing multi-faceted relationships nurtured by global drivers, such as international …
