Ian Phau – författare
Visar alla böcker från författaren Ian Phau. Handla med fri frakt och snabb leverans.
10 produkter
Country of Origin Effect
Looking Back and Moving Forward
Av Isaac Cheah, Ian Phau m. fl.
Inbunden, 2019
2586 kr
Lägg i varukorg
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for …
Country of Origin Effect
Looking Back and Moving Forward
Av Isaac Cheah, Ian Phau m. fl.
Häftad, 2020
742 kr
Lägg i varukorg
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for …
Country of Origin Effect
Looking Back and Moving Forward
Av Gaetano Aiello, Ian Phau m. fl.
E-bok, 2020
855 kr
Lägg i varukorg
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for …
Country of Origin Effect
Looking Back and Moving Forward
Av Gaetano Aiello, Ian Phau m. fl.
E-bok, 2020
874 kr
Lägg i varukorg
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for …
Food, Wine and China
A Tourism Perspective
Häftad, 2022
712 kr
Lägg i varukorg
The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book …
The Sage Handbook of Luxury Brand Management and Marketing
Av Klaus Heine, michel phan m. fl.
Inbunden, 2026
2607 kr
Lägg i varukorg
The Sage Handbook of Luxury Brand Management and Marketing is the definitive reference for understanding the evolving world of luxury branding. Bringing together leading scholars and industry experts from around the globe, this comprehensive volume explores the foundations, innovations, and future …
Sage Handbook of Luxury Brand Management and Marketing
Av Eunju Ko, Marie-Cecile Cervellon m. fl.
E-bok, 2026
1330 kr
Lägg i varukorg
The Sage Handbook of Luxury Brand Management and Marketing is the definitive reference for understanding the evolving world of luxury branding. Bringing together leading scholars and industry experts from around the globe, this comprehensive volume explores the foundations, innovations, and future …
Food, Wine and China
A Tourism Perspective
Inbunden, 2018
2586 kr
Lägg i varukorg
The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book …
Food, Wine and China
A Tourism Perspective
E-bok, 2018
820 kr
Lägg i varukorg
The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book …
Food, Wine and China
A Tourism Perspective
E-bok, 2018
838 kr
Lägg i varukorg
The growth of the Chinese economy and the emergence of the Chinese middle class have fuelled the rapid expansion of China’s outbound tourism market, with many destinations around the world trying to capitalise on the opportunities created by the growing number of Chinese visitors. This book …
