Isaac Cheah – författare
Visar alla böcker från författaren Isaac Cheah. Handla med fri frakt och snabb leverans.
4 produkter
Country of Origin Effect
Looking Back and Moving Forward
Av Isaac Cheah, Ian Phau m. fl.
Inbunden, 2019
2576 kr
Lägg i varukorg
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for …
Country of Origin Effect
Looking Back and Moving Forward
Av Isaac Cheah, Ian Phau m. fl.
Häftad, 2020
739 kr
Lägg i varukorg
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for …
Country of Origin Effect
Looking Back and Moving Forward
Av Gaetano Aiello, Ian Phau m. fl.
E-bok, 2020
874 kr
Lägg i varukorg
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for …
Country of Origin Effect
Looking Back and Moving Forward
Av Gaetano Aiello, Ian Phau m. fl.
E-bok, 2020
874 kr
Lägg i varukorg
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for …
