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The authors pose important questions such as:
- Where does the central idea of corporate communications come from?
- What are the underlying assumptions of most corporate communications practices?
- What are the organizational and ethical challenges of attempting truly `corporate' communication?
Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.
Rewarding readers with a deeper understanding of corporate communications, the text will be a `must read' for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.
1 908 kr
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The authors pose important questions such as:
- Where does the central idea of corporate communications come from?
- What are the underlying assumptions of most corporate communications practices?
- What are the organizational and ethical challenges of attempting truly `corporate' communication?
Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.
Rewarding readers with a deeper understanding of corporate communications, the text will be a `must read' for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.
Transforming Conflict and Building Peace
Community Engagement Strategies for Communication Scholarship and Practice
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829 kr
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The authors pose important questions such as:
- Where does the central idea of corporate communications come from?
- What are the underlying assumptions of most corporate communications practices?
- What are the organizational and ethical challenges of attempting truly `corporate′ communication?
Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.
Rewarding readers with a deeper understanding of corporate communications, the text will be a `must read′ for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.
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For too long, cooperatives have been considered marginal players in the global economy, and as unrealistic venues for the aspirations of new and experienced members of the labour force. This marginalization shows in business, municipal and legal discussions, and curricula, where cooperative structures are rarely mentioned, let alone presented as viable options.
Cooperatives at Work presents a range of success stories in employee ownership and worker owned-and-governed cooperatives. The authors further show how such firms embody important and highly contested ideals of democracy, shared equity, and social transformation. Throughout this volume, the authors present a range of practical lessons, strategies, and resources based on their pioneering, international research.
This latest volume in The Future of Work series has a strong ethical stream, consistent with yearnings for more inspired forms of business revealed in many public opinion polls. The book is future-oriented, using contemporary as well as historical examples to teach lessons that are not necessarily time-bound. It is essential for anyone seeking a window onto the future of cooperative entrepreneurial practice and grassroots democracy.
305 kr
Läs direkt efter köp
For too long, cooperatives have been considered marginal players in the global economy, and as unrealistic venues for the aspirations of new and experienced members of the labour force. This marginalization shows in business, municipal and legal discussions, and curricula, where cooperative structures are rarely mentioned, let alone presented as viable options.
Cooperatives at Work presents a range of success stories in employee ownership and worker owned-and-governed cooperatives. The authors further show how such firms embody important and highly contested ideals of democracy, shared equity, and social transformation. Throughout this volume, the authors present a range of practical lessons, strategies, and resources based on their pioneering, international research.
This latest volume in The Future of Work series has a strong ethical stream, consistent with yearnings for more inspired forms of business revealed in many public opinion polls. The book is future-oriented, using contemporary as well as historical examples to teach lessons that are not necessarily time-bound. It is essential for anyone seeking a window onto the future of cooperative entrepreneurial practice and grassroots democracy.
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