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Bringing together some of the world’s leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive insights into implementing effective service innovation. This book presents service innovation holistically and systemically across various service areas, including health, education, tourism, hospitality, telecommunications, and retail. It addresses contemporary issues through conceptual and applied contributions across industry, academia, and government, providing insights for improved practice and policy making.
Featuring cutting-edge research contributions, practical examples, implementations and a select number of case studies across several growth service industries, this book also includes examples of failed service innovation attempts in order to demonstrate a balanced view of the topic and to make clear the pitfalls to be avoided.
Culminating in a suggested step-by-step guide to enable service organization’s managers to understand and implement the concepts of service innovation and manage its evolutionary processes effectively, this book will prove a valuable resource to a wide reaching audience including researchers, practitioners, managers, and students who aspire to create a deeper scientific foundation for service design and engineering, service experience and marketing, and service management and innovation.
Includes endorsements from professionals in the field of service innovation.
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In today’s dynamic global marketplace, intangible assets and Intellectual Capital have become pivotal in determining corporate value and driving strategic success. To remain competitive and innovative, business leaders must not only protect but also effectively leverage intellectual capital.
This insightful book explores the transformative power of intellectual capital in shaping business success and societal progress. Combining theoretical insights with practical strategies, it offers readers a comprehensive guide to understanding, building, and sustaining intellectual capital. Through real-world examples and in-depth case studies, the authors demonstrate how organisations can harness intellectual capital to foster innovation, create lasting value, and adapt to the rapidly evolving business landscape.
An essential resource for business leaders, strategists, and academics, this book provides the tools and knowledge necessary to thrive in today’s knowledge-driven economy, while contributing to a better, more sustainable society.