Gus Gordon – författare

Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors and entrepreneurs in Mexico need, especially in the light of NAFTA. One of the authors is the former CEO and chairman of a multinational, multi-billion dollar company headquartered in Mexico City; the other is a CPA and consultant with small-to-medium-sized firms. Doing Business in Mexico: A Practical Guide provides you with comprehensive, basic knowledge of the pros and cons of establishing a business in Mexico, NAFTA and its implications for businesses, and much more.This single volume gives you what you need to know about:

. . . and includes five appendixes that supply you with:

Doing Business in Mexico: A Practical Guide is a must for anyone with an interest in business operations in that country. If you are such a person, this is the one essential volume you cannot afford to miss! Visit the author''s Web page at http://www.gusgordon.com

Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors and entrepreneurs in Mexico need, especially in the light of NAFTA. One of the authors is the former CEO and chairman of a multinational, multi-billion dollar company headquartered in Mexico City; the other is a CPA and consultant with small-to-medium-sized firms. Doing Business in Mexico: A Practical Guide provides you with comprehensive, basic knowledge of the pros and cons of establishing a business in Mexico, NAFTA and its implications for businesses, and much more.This single volume gives you what you need to know about:

. . . and includes five appendixes that supply you with:

Doing Business in Mexico: A Practical Guide is a must for anyone with an interest in business operations in that country. If you are such a person, this is the one essential volume you cannot afford to miss! Visit the author''s Web page at http://www.gusgordon.com

This book proposes that the key ingredient to effective leadership is trust and that leaders must earn the trust of their colleagues to be successful. The author uses his experience as a CEO in Mexico, a low trust society, as the basis of his model of trust leadership, which incorporates empathy and servant leadership principles. This book bridges the gap of abstract leadership concepts to practical application and implementation of leadership principles. Scholars can learn from the first-hand experience of the author as CEO while leaders can become more effective by grasping the theoretical underpinnings of leadership that the author offers.