Huda Khan – författare
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8 produkter
Consumer Packaging Strategy
Localisation in Asian Markets
Av Huda Khan, Richard Lee m. fl.
Inbunden, 2022
2596 kr
Lägg i varukorg
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool …
Consumer Packaging Strategy
Localisation in Asian Markets
Av Polymeros Chrysochou, Richard Lee m. fl.
E-bok, 2022
785 kr
Lägg i varukorg
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool …
Consumer Packaging Strategy
Localisation in Asian Markets
Av Polymeros Chrysochou, Richard Lee m. fl.
E-bok, 2022
785 kr
Lägg i varukorg
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool …
Consumer Packaging Strategy
Localisation in Asian Markets
Av Huda Khan, Richard Lee m. fl.
Häftad, 2024
668 kr
Lägg i varukorg
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool …
Consumer Behaviour in Contemporary Tourism Research
A Research Companion
Av Raouf Ahmad Rather, Huda Khan
Inbunden, 2026
3858 kr
Kommande
This book provides a comprehensive and contemporary exploration of consumer behaviour in tourism, offering interdisciplinary perspectives that connect theory, research, and real-world industry practices to support strategic decision-making and development of consumer-centric tourism.Integrating …
Influence of Western Consumerism on Eastern Culture
A Consumer Behaviour Perspective
Av Richard Lee, Quynh Anh Duong m. fl.
Inbunden, 2026
2516 kr
Lägg i varukorg
This book consolidates and documents the influence of Western consumerism on Eastern culture and values.This book provides a thorough overview of the current knowledge regarding Western consumerism and Eastern cultural values. Drawing upon research into consumer behaviour, social psychology, and …
Influence of Western Consumerism on Eastern Culture
A Consumer Behaviour Perspective
Av Zhixing Xu, Muhammad Rashid Saeed m. fl.
E-bok, 2026
807 kr
Lägg i varukorg
This book consolidates and documents the influence of Western consumerism on Eastern culture and values.This book provides a thorough overview of the current knowledge regarding Western consumerism and Eastern cultural values. Drawing upon research into consumer behaviour, social psychology, and …
Influence of Western Consumerism on Eastern Culture
A Consumer Behaviour Perspective
Av Zhixing Xu, Muhammad Rashid Saeed m. fl.
E-bok, 2026
807 kr
Lägg i varukorg
This book consolidates and documents the influence of Western consumerism on Eastern culture and values.This book provides a thorough overview of the current knowledge regarding Western consumerism and Eastern cultural values. Drawing upon research into consumer behaviour, social psychology, and …
