Huda Khan – författare

Visar alla böcker från författaren . Handla med fri frakt och snabb leverans.

8 produkter

Kategorier

8 produkter

Consumer Packaging Strategy
Localisation in Asian Markets
AvHuda Khan,Richard Leem. fl.
Inbunden, Engelska, 2022
2 490 kr
Skickas inom 10-15 vardagar
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers.Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands.The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.
Consumer Packaging Strategy
Localisation in Asian Markets
AvPolymeros Chrysochou,Richard Leem. fl.
E-bok
PDF, Engelska, 2022
760 kr
Läs direkt efter köp
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers.
Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands.
The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.
Consumer Packaging Strategy
Localisation in Asian Markets
AvPolymeros Chrysochou,Richard Leem. fl.
E-bok
Engelska, 2022
760 kr
Läs direkt efter köp
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers.
Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands.
The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.
Consumer Packaging Strategy
Localisation in Asian Markets
AvHuda Khan,Richard Leem. fl.
Häftad, Engelska, 2024
642 kr
Skickas inom 10-15 vardagar
The consumer packaged goods (CPG) industry is dominated by major Western brands. The dominance of such major brands extends to burgeoning Asian markets. These conglomerates often rely on packaging as a strategic tool to entice Asian consumers. This book illustrates how packaging as a marketing tool is more than simply changing the label or translating the brand into vernacular language. It examines how different packaging elements (e.g. information, imagery, packaging type) can help to communicate product values to Asian consumers.Drawing upon rich knowledge of the Asian CPG markets with extensive findings from fieldworks in the key Asian markets, this book explains how Western brands are localising their packaging design in Asian markets. It provides invaluable insight into how major Western CPG brands have relied heavily on their packaging strategies to compete not only against domestic brands but also against other foreign brands.The book includes in-depth interviews with brand managers of several major Western CPG brands and retailers, and sheds light on emerging trends of CPG packaging in Asia.
Consumer Behaviour in Contemporary Tourism Research
A Research Companion
AvRaouf Ahmad Rather,Huda Khan
Inbunden, Engelska, 2026
3 968 kr
Kommande
This book provides a comprehensive and contemporary exploration of consumer behaviour in tourism, offering interdisciplinary perspectives that connect theory, research, and real-world industry practices to support strategic decision-making and development of consumer-centric tourism.Integrating foundational theories of consumer behaviour alongside the psychological, cultural, and social influences that shape tourist decision-making and experiences, the book addresses the impact of digital technologies, social media, artificial intelligence, and data-driven marketing on tourism consumption patterns. The chapters include empirical-studies and international case-studies that illustrate evolving market trends and consumer expectations across different tourism contexts. Bringing together perspectives from tourism, marketing, psychology, business-management, and geography, each chapter provides both conceptual understanding and practical insights into tourism consumers and their behaviour.Offering readers critical analytical tools, contemporary theoretical insights, and practical guidance, this volume is particularly valuable for academics, researchers, postgraduate students, and industry practitioners in tourism, marketing, business, psychology, and related disciplines.
Influence of Western Consumerism on Eastern Culture
A Consumer Behaviour Perspective
AvRichard Lee,Quynh Anh Duongm. fl.
Inbunden, Engelska, 2026
2 418 kr
Skickas inom 10-15 vardagar
This book consolidates and documents the influence of Western consumerism on Eastern culture and values.This book provides a thorough overview of the current knowledge regarding Western consumerism and Eastern cultural values. Drawing upon research into consumer behaviour, social psychology, and anthropology, it explores how Western consumer culture has influenced Eastern culture. By surveying a spectrum of domains, including food and cuisine, fashion, music and cinema, and healthcare and medicine, this book considers the extent to which traditional Eastern values have changed and evolved during the globalisation and commercialisation process, whether it is a matter of acculturalisation, glocalisation, cultural hybridisation, and even modernisation. It also highlights the recent phenomenon of cultural renaissance, where Asian consumers are attempting to reconnect with their traditional culture, thus reversing or at least retarding the influence of Western consumer culture.A book of interest to researchers of sociocultural studies, consumer culture theory, cross-cultural psychology, and consumer behaviour studies.
Influence of Western Consumerism on Eastern Culture
A Consumer Behaviour Perspective
AvZhixing Xu,Muhammad Rashid Saeedm. fl.
E-bok
PDF, Engelska, 2026
807 kr
Läs direkt efter köp
This book consolidates and documents the influence of Western consumerism on Eastern culture and values.This book provides a thorough overview of the current knowledge regarding Western consumerism and Eastern cultural values. Drawing upon research into consumer behaviour, social psychology, and anthropology, it explores how Western consumer culture has influenced Eastern culture. By surveying a spectrum of domains, including food and cuisine, fashion, music and cinema, and healthcare and medicine, this book considers the extent to which traditional Eastern values have changed and evolved during the globalisation and commercialisation process, whether it is a matter of acculturalisation, glocalisation, cultural hybridisation, and even modernisation. It also highlights the recent phenomenon of cultural renaissance, where Asian consumers are attempting to reconnect with their traditional culture, thus reversing or at least retarding the influence of Western consumer culture.A book of interest to researchers of sociocultural studies, consumer culture theory, cross-cultural psychology, and consumer behaviour studies.
Influence of Western Consumerism on Eastern Culture
A Consumer Behaviour Perspective
AvZhixing Xu,Muhammad Rashid Saeedm. fl.
E-bok
Engelska, 2026
807 kr
Läs direkt efter köp
This book consolidates and documents the influence of Western consumerism on Eastern culture and values.This book provides a thorough overview of the current knowledge regarding Western consumerism and Eastern cultural values. Drawing upon research into consumer behaviour, social psychology, and anthropology, it explores how Western consumer culture has influenced Eastern culture. By surveying a spectrum of domains, including food and cuisine, fashion, music and cinema, and healthcare and medicine, this book considers the extent to which traditional Eastern values have changed and evolved during the globalisation and commercialisation process, whether it is a matter of acculturalisation, glocalisation, cultural hybridisation, and even modernisation. It also highlights the recent phenomenon of cultural renaissance, where Asian consumers are attempting to reconnect with their traditional culture, thus reversing or at least retarding the influence of Western consumer culture.A book of interest to researchers of sociocultural studies, consumer culture theory, cross-cultural psychology, and consumer behaviour studies.

Företag, bibliotek eller offentlig verksamhet?

Huda Khan – författare

Consumer Packaging Strategy

Consumer Packaging Strategy

Consumer Packaging Strategy

Consumer Packaging Strategy

Consumer Behaviour in Contemporary Tourism Research

Influence of Western Consumerism on Eastern Culture

Influence of Western Consumerism on Eastern Culture

Influence of Western Consumerism on Eastern Culture

Mina sidor

Mina sidor

Hjälp

Hjälp

Om Bokus

Om Bokus

Populärt

Populärt

Inspiration

Inspiration