Ingmar Geiger – författare

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17 produkter

Kategorier

17 produkter

Business- und Dienstleistungsmarketing
Die Vermarktung integrativ erstellter Leistungsbündel
AvIngmar Geiger,Michael Kleinaltenkampm. fl.
E-bok
PDF, Tyska, 2022
453 kr
Läs direkt efter köp
In the developed economies, services have now risen to paramount importance. This change has overwhelmingly taken place in the business-to-business (B2B) sector. B2B marketing therefore to a large extent also involves services marketing, and vice versa. To do justice to these developments, this textbook follows the ?business and services marketing= (BSM) approach, which integrates the two fields and for which it provides the basic theoretical and practical knowledge. To begin with, the most important customer activities and processes are presented, and the special features of the marketing of service packages are then explained. In addition, four types of BSM business (spot, commodity, project, and joint business) are distinguished and the marketing characteristics of each of these business types are discussed. Current developments in digitalization and their implications for BSM are also taken into account.
Business- und Dienstleistungsmarketing
Die Vermarktung integrativ erstellter Leistungsbündel
AvIngmar Geiger,Michael Kleinaltenkampm. fl.
E-bok
Tyska, 2022
453 kr
Läs direkt efter köp
In the developed economies, services have now risen to paramount importance. This change has overwhelmingly taken place in the business-to-business (B2B) sector. B2B marketing therefore to a large extent also involves services marketing, and vice versa. To do justice to these developments, this textbook follows the ?business and services marketing= (BSM) approach, which integrates the two fields and for which it provides the basic theoretical and practical knowledge. To begin with, the most important customer activities and processes are presented, and the special features of the marketing of service packages are then explained. In addition, four types of BSM business (spot, commodity, project, and joint business) are distinguished and the marketing characteristics of each of these business types are discussed. Current developments in digitalization and their implications for BSM are also taken into account.
Fundamentals of Business-to-Business Marketing
Mastering Business Markets
AvMichael Kleinaltenkamp,Wulff Plinkem. fl.
Inbunden, Engelska, 2015
563 kr
Skickas inom 10-15 vardagar
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
Fundamentals of Business-to-Business Marketing
Mastering Business Markets
AvIngmar Geiger,Ian Wilkinsonm. fl.
E-bok
PDF, Engelska, 2015
732 kr
Läs direkt efter köp
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
Fundamentals of Business-to-Business Marketing
Mastering Business Markets
AvMichael Kleinaltenkamp,Wulff Plinkem. fl.
Häftad, Engelska, 2016
563 kr
Skickas inom 10-15 vardagar
This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
Auftrags- und Projektmanagement
Mastering Business Markets
AvMichael Kleinaltenkamp,Wulff Plinkem. fl.
Inbunden, Tyska, 2013
734 kr
Skickas inom 10-15 vardagar
Unternehmen des Anlagen- und Projektgeschäfts bilden das Rückgrat der deutschen Industrie, da sie die typischen Investitionsgüter wie Verkehrsinfrastruktur, Produktionsanlagen und Maschinen erstellen. Das vorliegende Werk beleuchtet umfassend die unterschiedlichen Konzepte, Methoden und Problembereiche der Erstellung und Vermarktung von solchen Großprojekten, die sich maßgeblich von anderen Bereichen des Business-to-Business-Marketing unterscheiden. Sie eignen sich für klassische Industriebranchen ebenso wie für den organisationalen Dienstleistungsbereich.Neu in der 2. AuflageAlle Beiträge wurden grundlegend überarbeitet und ergänzt. Die Neuauflage trägt damit sowohl den neueren Entwicklungen in der Praxis als auch den Forschungsergebnissen der letzten Jahre Rechnung. Ausgetauscht wurden die Kapitel ‚Auftragsfinanzierung und Financial Engineering‘ und ‚Projektmanagement‘, neu hinzugekommen sind die Kapitel ‚Vertragsmanagement‘ und ‚Verhandlungsmanagement‘.
Auftrags- und Projektmanagement
Mastering Business Markets
AvIngmar Geiger,Wulff Plinkem. fl.
E-bok
PDF, Tyska, 2013
596 kr
Läs direkt efter köp
Unternehmen des Anlagen- und Projektgeschäfts bilden das Rückgrat der deutschen Industrie, da sie die typischen Investitionsgüter wie Verkehrsinfrastruktur, Produktionsanlagen und Maschinen erstellen. Das vorliegende Werk beleuchtet umfassend die unterschiedlichen Konzepte, Methoden und Problembereiche der Erstellung und Vermarktung von solchen Großprojekten, die sich maßgeblich von anderen Bereichen des Business-to-Business-Marketing unterscheiden. Sie eignen sich für klassische Industriebranchen ebenso wie für den organisationalen Dienstleistungsbereich.
Neu in der 2. AuflageAlle Beiträge wurden grundlegend überarbeitet und ergänzt. Die Neuauflage trägt damit sowohl den neueren Entwicklungen in der Praxis als auch den Forschungsergebnissen der letzten Jahre Rechnung. Ausgetauscht wurden die Kapitel ‚Auftragsfinanzierung und Financial Engineering‘ und ‚Projektmanagement‘, neu hinzugekommen sind die Kapitel ‚Vertragsmanagement‘ und ‚Verhandlungsmanagement‘.
Business Relationship Management and Marketing
Mastering Business Markets
AvMichael Kleinaltenkamp,Wulff Plinkem. fl.
Inbunden, Engelska, 2014
563 kr
Skickas inom 10-15 vardagar
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.
Business Relationship Management and Marketing
Mastering Business Markets
AvIngmar Geiger,Wulff Plinkem. fl.
E-bok
PDF, Engelska, 2014
732 kr
Läs direkt efter köp
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.
Business Project Management and Marketing
Mastering Business Markets
AvMichael Kleinaltenkamp,Wulff Plinkem. fl.
Inbunden, Engelska, 2016
1 007 kr
Skickas inom 10-15 vardagar
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Business Project Management and Marketing
Mastering Business Markets
AvIngmar Geiger,Wulff Plinkem. fl.
E-bok
PDF, Engelska, 2016
1 292 kr
Läs direkt efter köp
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Business Relationship Management and Marketing
Mastering Business Markets
AvMichael Kleinaltenkamp,Wulff Plinkem. fl.
Häftad, Engelska, 2016
563 kr
Skickas inom 10-15 vardagar
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.
Business Project Management and Marketing
Mastering Business Markets
AvMichael Kleinaltenkamp,Wulff Plinkem. fl.
Häftad, Engelska, 2018
1 007 kr
Skickas inom 10-15 vardagar
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Geschäftsbeziehungsmanagement
Konzepte, Methoden und Instrumente
AvMichael Kleinaltenkamp,Wulff Plinkem. fl.
Inbunden, Tyska, 2011
734 kr
Skickas inom 10-15 vardagar
Geschäftsbeziehungsmanagement, Key Account-Management und Kundenorientierung sind aus der modernen Unternehmensführung nicht mehr wegzudenken. In diesem Werk werden die eingesetzten Konzepte, Methoden und Instrumente besonders für den Business-to-Business-Bereich vertieft. Sie eignen sich für klassische Industriebranchen genauso wie für den industriellen Dienstleistungsbereich.Neu in der 2. AuflageAlle Beiträge wurden grundlegend überarbeitet und ergänzt. Die Neuauflage trägt damit sowohl den neueren Entwicklungen in der Praxis als auch den reichhaltigen Forschungsergebnissen der letzten Jahre Rechnung. Neu sind Kapitel zu strategischen Aspekten in Geschäftsbeziehungen und zum Customer Relationship Management (CRM).
Geschäftsbeziehungsmanagement
Konzepte, Methoden und Instrumente
AvAlbrecht Sollner,Frank Jacobm. fl.
E-bok
PDF, Tyska, 2011
596 kr
Läs direkt efter köp
Geschäftsbeziehungsmanagement, Key Account-Management und Kundenorientierung sind aus der modernen Unternehmensführung nicht mehr wegzudenken. In diesem Werk werden die eingesetzten Konzepte, Methoden und Instrumente besonders für den Business-to-Business-Bereich vertieft. Sie eignen sich für klassische Industriebranchen genauso wie für den industriellen Dienstleistungsbereich.Neu in der 2. AuflageAlle Beiträge wurden grundlegend überarbeitet und ergänzt. Die Neuauflage trägt damit sowohl den neueren Entwicklungen in der Praxis als auch den reichhaltigen Forschungsergebnissen der letzten Jahre Rechnung. Neu sind Kapitel zu strategischen Aspekten in Geschäftsbeziehungen und zum Customer Relationship Management (CRM).
Industrielle Verhandlungen
Empirische Untersuchung von Verhandlungsmacht und -interaktion in Einzeltransaktion und Geschaftsbeziehung
AvIngmar Geiger
Häftad, Tyska, 2007
734 kr
Skickas inom 10-15 vardagar
Industrielle Verhandlungen
Empirische Untersuchung von Verhandlungsmacht und -interaktion in Einzeltransaktion und Geschäftsbeziehung
AvIngmar Geiger
E-bok
PDF, Tyska, 2007
637 kr
Läs direkt efter köp

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Ingmar Geiger – författare

Business- und Dienstleistungsmarketing

Business- und Dienstleistungsmarketing

Fundamentals of Business-to-Business Marketing

Fundamentals of Business-to-Business Marketing

Fundamentals of Business-to-Business Marketing

Auftrags- und Projektmanagement

Auftrags- und Projektmanagement

Business Relationship Management and Marketing

Business Relationship Management and Marketing

Business Project Management and Marketing

Business Project Management and Marketing

Business Relationship Management and Marketing

Business Project Management and Marketing

Geschäftsbeziehungsmanagement

Geschäftsbeziehungsmanagement

Industrielle Verhandlungen

Industrielle Verhandlungen

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Mina sidor

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Om Bokus

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